Shifters: Corporate Investing And Disruptive Change

9780996954709: Shifters: Corporate Investing And Disruptive Change

Why has Uber disrupted the low-tech taxi industry? Why has Apple displaced giants like Nokia in the mobile phone industry? Why has Amazon disrupted the IT industry with cloud computing? Why do these disruptions appear to be occurring more frequently...and why are IBM, HP and Dell fighting for relevance in a technology driven world?

Shifters investigates the struggle existing business models face in a world of rapidly accelerating technology development. It provides a framework for analyzing business investment against this backdrop of disruption.

Business leaders navigating this rapidly changing landscape benefit from insights of a 23-year veteran in high tech corporate entrepreneurship. Building on a simple and clean framework, Shifters describes methods for analyzing how well companies are positioned to lead disruptive shifts. It also shares concepts for organizing, evaluating, and selecting shift opportunities to avoid being another business casualty.

Whether you are an executive, board member, investor or portfolio manager, Shifters provides insights to the most fundamental forces driving today’s business decisions.

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About the Author:

Mark Van Order lives in the Pacific Northwest with his wife, four kids, and two dogs.

His career started as a nuclear reactor operator in the Navy. Following the Navy, Mark got his bachelor’s degree at Humboldt State University and worked as a software engineer for approximately six years prior to getting an MBA from the University of Oregon.

HP hired Mark directly from the MBA program and he spent the next 23 years working on new business opportunities. Some example programs include 3D imaging, high-resolution seismic surveys, target marketing systems for digital printing, digital projection, microfluidics, and dynamic identity verification.

After retiring from Hewlett-Packard, Mark started a consulting firm, Co-Innovators (WWW.CO-INNOVATORS.COM), and joined the business faculty at Oregon State University teaching classes in entrepreneurship and marketing.

His consulting practice focuses on helping organizations take practical steps to design and manage successful growth. Co-Innovators’ focus areas include clean tech and clean energy. Mark likes to work directly with the management and teams responsible for corporate growth. He can be contacted at or through LinkedIn at WWW.LINKEDIN.COM/IN/MARKVANORDER/.

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Mark Van Order
Published by Co-Innovators (2016)
ISBN 10: 0996954708 ISBN 13: 9780996954709
New Paperback First Edition Quantity Available: 1
Irish Booksellers
(Rumford, ME, U.S.A.)

Book Description Co-Innovators, 2016. Paperback. Book Condition: New. book. Bookseller Inventory # M0996954708

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