Your students aren’t reading. They aren’t engaged in class. Getting them to talk is like pulling teeth. Whatever the situation, your reality is not meeting your expectations. Change is needed. But who’s got the time? Or maybe you’re just starting out, and you want to get it right the first time.If so, Teaching College: The Ultimate Guide to Lecturing, Presenting, and Engaging Students is the blueprint. Written for early career instructors, this easy-to-implement guide teaches you to: •Think like advertisers to understand your target audience—your students•Adopt the active learning approach of the best K-12 teachers •Write a syllabus that gets noticed and read•Develop lessons that stimulate deep engagement•Create slide presentations that students can digest•Get students to do the readings, participate more, and care about your courseSecrets like “focusing on students, not content” and building a “customer” profile of the class will change the way you teach. The author, Dr. Norman Eng, argues that much of these approaches and techniques have been effectively used in marketing and K-12 education, two industries that could greatly improve how college instructors teach. Find out how to hack the world of college classrooms and have your course become the standard by which all other courses will be measured against. Whether you are an adjunct, a lecturer, an assistant professor, or even a graduate assistant, pedagogical success is within your grasp.
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Norman Eng is a doctor of education (Ed.D.) with a background in teaching and marketing—two areas that relate to lecturing, presenting, and engaging audiences. As a marketing executive, he worked with clients to realize their communication goals in the pharmaceutical, insurance, pet, and retail industries. Norman learned one major lesson, something he discusses in his book “Teaching College.” He applied this lesson to his teaching as a public school elementary school teacher in the early- to mid-2000s, where he was nominated as one of Honor Roll’s Outstanding American Teachers. As an adjunct assistant professor for local colleges in the City University of New York system, Norman realized that much of what he gained as a marketer and as an elementary school teacher held true for college instructors: Students—whether undergraduate or graduate—need to see the value of what you are teaching to their lives. With consistently high student and departmental evaluations in two separate colleges every semester, Dr. Eng hopes to share what he has gained so far from these three industries—marketing, K–12 education, and higher education—with the larger community of higher education instructors, whether they are graduate students, adjunct lecturers, assistant professors, or beyond.
"Fairly new to teaching? Pressed for time? Then Teaching College is the shortest distance between fear and success. It's easy to read, peppered with great tips, action steps, and illustrative videos, and brimming with ways to make your course and course materials personally relevant and interesting to your students."
- LINDA B. NILSON, Director Emeritus, Office of Teaching Effectiveness and Innovation, Clemson University, and author of Teaching at its Best
"Dr. Eng tackles one of the biggest problems facing higher education: so few professors are adept at the art of teaching. Dr. Eng provides sound strategies for improving professors' communication of ideas, student engagement, and actual student learning. I found the writing style to be bothinviting and enjoyable. This is a "must read" for any professor who cares whether or not his or her students benefit from class."
- JENNY GRANT RANKIN, TEDx speaker, award-winning educator, and lecturer, University of Cambridge, UK.
"A really useful book for any college professor who wants to movebeyond lectures and give students deeper engagement. A practical, easy to read, and important guide for anyone in higher education."
- JO BOALER, Professor of Mathematics Education, Stanford University, best-selling author of Mathematical Mindsets, and co-founder of YouCubed.org
"This is a terrific collection of tried and true teaching strategies that, unlike most other books on university teaching, is written for the adjunct or contingent university teacher, by someone who's been there. Norman Eng understand the constraints that contingent faculty teach under, and has created a book to help them succeed."
- KAREN KELSKY, best-selling author, founder, and president of The Professor Is In
"Teaching College is the most 'bang for your buck' resource that I have seen for new college instructors. His advice is evidence-based and very practical. You can't go wrong with this book. Highly recommended."
- GWENDOLYN METTETAL, Director, University Center for Excellence in Teaching (UCET), Indiana University South Bend
"What a fantastic book! As someone who has taught in K-12 and college classrooms, I have often lamented the fact that K-12 teachers get so much preparation in the skills of teaching, while those at the college level get none. In Teaching College, Norman Eng closes that gap brilliantly, synthesizing education and marketing into a fresh approach that will significantly change the way college classes are taught worldwide. You will find useful insights and practical, actionable tips on every page, and all of it written in an approachable, conversational style. A must for anyone who teaches at the college level."
- JENNIFER GONZALEZ, Editor-in-Chief at Cult of Pedagogy
"Dr. Eng has created an accessible, evidence based guide to effective college instruction that will be particularly valuable for relatively new faculty members who are coming out of graduate programs where there were limited opportunities to teach. He provides practical guidance and anticipates and responds to the numerous challenges all instructors face. This is a very valuable resource, and I encourage its widespread use."
- DAVID H. MONK, Dean, College of Education, Penn State University
"This book is an excellent source for instructors who would like to take their first steps toward including interactive and hands-on work in their classes, which when done effectively can powerfully shape student learning. In addition, the important support that the book offers for successfully implementing these beginning interactive approaches can give innovative instructors the confidence and inspiration they need to take further steps toward mastering ever more challenging and rewarding approaches to effective teaching."
- GRETCHEN JOHNSON, Dean, School of Education, City College of New York, City University of NewYork
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