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Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives. - Softcover
Synopsis
There are more than a million people on LinkedIn with channel marketing job titles and tens of thousands of channel marketing job openings.
There were zero books about channel marketing, until now.
Marketing Multiplied is your comprehensive guide to indirect channel marketing. Building on more than forty years of combined experience, Mike Moore and Peter Thomas explore topics such as how best to engage channel partners, how to create programs that generate outcomes, how to develop the right mix of content, recruiting and hiring talented people, and how to provide meaningful incentives to your channel partners that motivate them to deliver results.
Traditional channel marketing tactics are woefully behind the times. In Marketing Multiplied, you learn how to orient your channel marketing efforts around a modern marketing methodology that aligns with the way buyers want to buy.
Blending practical frameworks with real-world examples, Moore and Thomas break the conventional “random acts of marketing” approach, reducing the channel to its piece parts, and reshaping it into a holistic strategy that helps channel marketers gain the support they need from their executives and team.
Whether you’re new to the field, or a seasoned executive looking for fresh ideas, Marketing Multiplied uncovers the channel marketing concepts and tactics that will kick your channel into high growth.
"synopsis" may belong to another edition of this title.
From the Back Cover
Mike MooreMike Moore serves as Averetek's VP of Channel Strategy. Mike has spent more than twenty years in the IT channel as a channel partner and as a channel and field marketer for software companies like Microsoft, GE Healthcare, and Progress Software. Mike lives in the Boston area with his wife Denise and their three children. Peter ThomasPeter Thomas is the founder and CEO of Averetek, a channel marketing agency. Peter has spent more than twenty years helping channel leaders realize the potential of their partners using the magic of software. Peter lives in the Boston area with his wife Amy and their four children.
Review
“This book is an excellent playbook for all marketers – from the most advanced channel practitioners to those just getting started with indirect sales. With a great blend of strategy and tactics, this is a channel marketing MBA all in one place!”
Jay McBain
Principal Analyst, Global Channels
Forrester Research
“To build successful channel programs, you need everyone to be on the same page. Marketing Multiplied gives teams a common language and framework that is practical and relevant in today’s world of digital marketing. This is a must-read book for my team.”
Meaghan Sullivan
Vice President, Global Channel Marketing
SAP
“Even experienced marketers need fresh ideas and inspiration and Marketing Multiplied delivers. I found myself nodding along in many sections and taking down notes in others. Peter and Mike have done a fantastic job putting together a resource for all experience levels.”
Guy Arama
Vice President, Global Channel Marketing
Concur
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- PublisherFranklin Kennedy Press
- Publication date2018
- ISBN 10 0999774816
- ISBN 13 9780999774816
- BindingPaperback
- Number of pages176
- Rating
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