Items related to Big Data Analytics: Digital Marketing and Decision-Making
- PublisherAuerbach Publications
- Publication date2024
- ISBN 10 1032310448
- ISBN 13 9781032310442
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages246
- EditorChaudhary Kiran, Alam Mansaf
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Big Data Analytics : Digital Marketing and Decision-making
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Big Data Analytics : Digital Marketing and Decision-making
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Big Data Analytics: Digital Marketing and Decision-Making
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Big data analytics
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Big Data Analytics
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Big Data Analytics (Paperback)
Published by
Taylor & Francis Ltd, London, 2024
ISBN 10: 1032310448
ISBN 13: 9781032310442
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Paperback. Condition: new. Paperback. Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing analytics can create value through proper allocation of resources and resource orchestration processes. The use of data analytics tools can be used to improve and speed decision-making processes.Chapters examining analytics for decision-making cover such topics as: Big data analytics for gathering business intelligenceData analytics and consumer behaviorThe role of big data analytics in organizational decision-makingThis book also looks at digital marketing and focuses on such areas as: The prediction of marketing by consumer analyticsWeb analytics for digital marketingSmart retailingLeveraging web analytics for optimizing digital marketing strategiesBig Data Analytics: Digital Marketing and Decision-Making aims to help organizations increase their profits by making better decisions on time through the use of data analytics. It is written for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce and marketing, big data analytics, and organizational decision-making. This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781032310442
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Big Data Analytics
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Big Data Analytics: Digital Marketing and Decision-making
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Paperback. Condition: Brand New. 262 pages. 9.18x6.12x9.21 inches. In Stock. This item is printed on demand. Seller Inventory # __1032310448
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Big Data Analytics: Digital Marketing and Decision-Making
Published by
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ISBN 10: 1032310448
ISBN 13: 9781032310442
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Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. 381. Seller Inventory # B9781032310442
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Big data analytics
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Condition: New. First edtion "An Auerbach book. Includes bibliographical references and index. Seller Inventory # 26397570862
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