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5 Steps to Customer Centricity - Softcover

 
9781105253973: 5 Steps to Customer Centricity
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Companies are no longer in the business of selling products and services - they are selling experiences. Most decision makers in medium and large size companies however are far removed from their customers. In The 5 Stepping Stones to Customer Centricity, award-winning Customer Experience professional Koert Breebaart takes us through a unique framework for enterprises to realize customer value in a limited timeframe. The book provides us, the Customer Champions, with a balanced understanding of the most important aspects of Customer Experience Management, a practical guide to set companywide customer targets and examples, illustrations and war stories from different industries on how the concepts are applied.

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  • PublisherLulu.com
  • Publication date2011
  • ISBN 10 110525397X
  • ISBN 13 9781105253973
  • BindingPaperback
  • Edition number1
  • Number of pages196

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