Items related to The Business of Healthcare Innovation
The Business of Healthcare Innovation is a wide-ranging analysis of business trends in the manufacturing segment of the healthcare industry. It provides a thorough overview and introduction to the innovative sectors fueling improvements in healthcare: pharmaceuticals, biotechnology, platform technology, medical devices and information technology. For each sector, the book examines the basis and trends in scientific innovation, the business and revenue models pursued to commercialize that innovation, the regulatory constraints within which each sector must operate and the growing issues posed by more activist payers and consumers. Specific topics include market structure and competition, the economics and rationale of product development, pricing, sales and marketing, contract negotiations with buyers, alliances versus mergers, business strategies and prospects for growth. Written by professors of the Wharton School and industry executives, the book shows why healthcare sectors are such an important source of growth in any nation's economy.
"synopsis" may belong to another edition of this title.
Book Description:
Written by professors of the Wharton School and industry executives, this is a wide-ranging analysis of business trends in the manufacturing segment of the healthcare industry. It provides a thorough overview and introduction to the innovative sectors fueling improvements in healthcare: pharmaceuticals, biotechnology, platform technology, medical devices and information technology.
About the Author:
Lawton Robert Burns, Ph.D., MBA is the James Joo-Jin Kim Professor, Professor and Chair of Health Care Management and Director of the Center for Health Management and Economics at the Wharton School, University of Pennsylvania.
"About this title" may belong to another edition of this title.
- PublisherCambridge University Press
- Publication date2012
- ISBN 10 1107024978
- ISBN 13 9781107024977
- BindingHardcover
- Edition number2
- Number of pages608
- EditorBurns Lawton Robert
- Rating
Buy New
Learn more about this copy
US$ 25.50
Shipping:
US$ 5.75
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Seller Image
The Business of Healthcare Innovation
Published by
Cambridge University Press
(2012)
ISBN 10: 1107024978
ISBN 13: 9781107024977
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: New. 2. as New, crisp cleanListing Includes Books Image. Please email me if you need to see more pictures! The orders are processed promptly, carefully packaged and shipped within 1 day of purchase. PLEASE NOTE! if you need the book quickly, please Purchase Priority Shipping. Media will not show updates in mail confirmation till reaches continental U.S. Seller Inventory # 009268
Buy New
US$ 25.50
Convert currency