International Business Strategy

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9781107055438: International Business Strategy

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VERBEKE
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Verbeke
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VERBEKE
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Alain Verbeke
Published by Cambridge University Press (2013)
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Book Description Cambridge University Press, 2013. Softcover. Book Condition: New. 2nd edition. Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including `management takeaways`, key lessons that can be applied to MNEs and a wide range of online resources. Contents List of figures List of case studies About the author Foreword Acknowledgements List of abbreviations Walkthrough Introduction and overview of the book`s framework Part I. Core Concepts: 1. Conceptual foundations of international business strategy 2. The critical role of firm-specific advantages 3. The nature of home country location advantages 4. The problem with host country location advantages 5. Combining firm-specific advantages and location advantages in a multinational framework Part II. Functional Issues: 6. International innovation 7. International sourcing and production 8. International finance 9. International marketing 10. Managing managers in the multinational enterprise Part III. Dynamics of Global Strategy: 11. Entry mode dynamics 1: foreign distributors 12. Entry mode dynamics 2: strategic alliance partners 13. Entry mode dynamics 3: mergers and acquisitions 14. The role of emerging economies 15. Emerging economy multinational enterprises 16A. International strategies of corporate social responsibility 16B. International strategies of corporate environmental sustainability Conclusion. The true foundations of global corporate success Appendix: suggested additional readings Printed Pages: 611. Bookseller Inventory # 84178

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Alain Verbeke
Published by Cambridge University Press (2013)
ISBN 10: 1107055431 ISBN 13: 9781107055438
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Book Description Cambridge University Press, 2013. Softcover. Book Condition: New. 2nd edition. Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including `management takeaways`, key lessons that can be applied to MNEs and a wide range of online resources. Contents List of figures List of case studies About the author Foreword Acknowledgements List of abbreviations Walkthrough Introduction and overview of the book`s framework Part I. Core Concepts: 1. Conceptual foundations of international business strategy 2. The critical role of firm-specific advantages 3. The nature of home country location advantages 4. The problem with host country location advantages 5. Combining firm-specific advantages and location advantages in a multinational framework Part II. Functional Issues: 6. International innovation 7. International sourcing and production 8. International finance 9. International marketing 10. Managing managers in the multinational enterprise Part III. Dynamics of Global Strategy: 11. Entry mode dynamics 1: foreign distributors 12. Entry mode dynamics 2: strategic alliance partners 13. Entry mode dynamics 3: mergers and acquisitions 14. The role of emerging economies 15. Emerging economy multinational enterprises 16A. International strategies of corporate social responsibility 16B. International strategies of corporate environmental sustainability Conclusion. The true foundations of global corporate success Appendix: suggested additional readings Printed Pages: 611. Bookseller Inventory # 84178

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