Innovations in Sustainability: Fuel and Food (Organizations and the Natural Environment)

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9781107421110: Innovations in Sustainability: Fuel and Food (Organizations and the Natural Environment)
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To what extent can competition between companies encourage innovations in sustainability that have the potential to solve some of the world's major challenges? Using a series of case studies, this book pits closely related competitors against each other to examine the progress in and obstacles to the evolution of sustainable innovations in energy efficiency, solar power, electric vehicles and hybrids, wind energy, healthy eating, and agricultural productivity. It delves into the efforts of Tesla Motors to bring about a revolution in personal transportation, and the challenges Toyota and General Motors (GM) confront in commercializing hybrids. It explores the movement to healthy food by cereal companies General Mills and Kellogg's, and depicts the battles between Whole Foods and Walmart for the world's palate. By examining the experiences that particular businesses have had with sustainable innovation, this insightful book reflects upon lessons learned and encourages readers to think carefully about the challenges that lie ahead.

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Book Description:

This insightful book uses a series of high-profile company case studies to focus on two major challenges for sustainable innovation: fuel and food. It will appeal to graduate students and researchers in the fields of sustainable business, strategic management, business ethics and environmental economics.

About the Author:

Alfred A. Marcus is the Edson Spencer Endowed Chair in Strategy and Technological Leadership at the Carlson School of Management and at the Technological Leadership Institute (TLI) College of Science and Engineering, University of Minnesota. He has published in numerous academic journals and he is the author or editor of fifteen books on strategic management, business ethics and green business. His current research focuses on sustainable innovation and clean tech venture capital.

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9781107072794: Innovations in Sustainability: Fuel and Food (Organizations and the Natural Environment)

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Book Description CAMBRIDGE UNIVERSITY PRESS, United Kingdom, 2015. Paperback. Condition: New. Language: English. Brand new Book. To what extent can competition between companies encourage innovations in sustainability that have the potential to solve some of the world's major challenges? Using a series of case studies, this book pits closely related competitors against each other to examine the progress in and obstacles to the evolution of sustainable innovations in energy efficiency, solar power, electric vehicles and hybrids, wind energy, healthy eating, and agricultural productivity. It delves into the efforts of Tesla Motors to bring about a revolution in personal transportation, and the challenges Toyota and General Motors (GM) confront in commercializing hybrids. It explores the movement to healthy food by cereal companies General Mills and Kellogg's, and depicts the battles between Whole Foods and Walmart for the world's palate. By examining the experiences that particular businesses have had with sustainable innovation, this insightful book reflects upon lessons learned and encourages readers to think carefully about the challenges that lie ahead. Seller Inventory # AAA9781107421110

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Book Description Cambridge University Press. Paperback. Condition: New. 275 pages. Dimensions: 9.0in. x 6.0in. x 0.9in.To what extent can competition between companies encourage innovations in sustainability that have the potential to solve some of the worlds major challenges Using a series of case studies, this book pits closely related competitors against each other to examine the progress in and obstacles to the evolution of sustainable innovations in energy efficiency, solar power, electric vehicles and hybrids, wind energy, healthy eating, and agricultural productivity. It delves into the efforts of Tesla Motors to bring about a revolution in personal transportation, and the challenges Toyota and General Motors (GM) confront in commercializing hybrids. It explores the movement to healthy food by cereal companies General Mills and Kelloggs, and depicts the battles between Whole Foods and Walmart for the worlds palate. By examining the experiences that particular businesses have had with sustainable innovation, this insightful book reflects upon lessons learned and encourages readers to think carefully about the challenges that lie ahead. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9781107421110

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