Localization Strategies for Global E-Business South Asian Edition

 
9781107682009: Localization Strategies for Global E-Business South Asian Edition

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SINGH
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SINGH
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Nitish Singh
Published by Cambridge University Press (2012)
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Book Description Cambridge University Press, 2012. Softcover. Book Condition: New. First edition. The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set; one that can help them develop, manage, assess and optimize efforts to successfully launch websites for tapping global markets. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the `Global Internet Economy`. It also features step-by-step guidelines to developing, managing and optimizing international-multilingual websites and insights into cutting-edge web localization strategies. Contents List of figures List of tables Preface 1. Global e-commerce opportunities and challenges 2. International e-business expansion and market entry strategies 3. Global online consumer segmentation 4. Web globalization strategies 5. Developing international websites: internationalization (I18n) 6. Effectively localizing international websites 7. Managing a web globalization value chain 8. Optimizing international websites 9. Assessing web globalization efforts 10. Strategic industry insights into emerging localization trends Resources Index. Printed Pages: 346. Bookseller Inventory # 54173

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Nitish Singh
Published by Cambridge University Press (2012)
ISBN 10: 1107682002 ISBN 13: 9781107682009
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Book Description Cambridge University Press, 2012. Softcover. Book Condition: New. First edition. The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set; one that can help them develop, manage, assess and optimize efforts to successfully launch websites for tapping global markets. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the `Global Internet Economy`. It also features step-by-step guidelines to developing, managing and optimizing international-multilingual websites and insights into cutting-edge web localization strategies. Contents List of figures List of tables Preface 1. Global e-commerce opportunities and challenges 2. International e-business expansion and market entry strategies 3. Global online consumer segmentation 4. Web globalization strategies 5. Developing international websites: internationalization (I18n) 6. Effectively localizing international websites 7. Managing a web globalization value chain 8. Optimizing international websites 9. Assessing web globalization efforts 10. Strategic industry insights into emerging localization trends Resources Index. Printed Pages: 346. Bookseller Inventory # 54173

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Singh
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Book Description Book Condition: New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Perfect condition. Customer satisfaction our priority. Bookseller Inventory # ABE-BOOK-70886

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Book Description Cambridge University Press. Book Condition: Brand New. This is Brand New Original Edition, Excellent Quality, Printed in English Language. Please contact us for any questions regarding this book.!!. Bookseller Inventory # TBZGBMC-1655

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