Niche Marketing for Success in Real Estate: The Financial Power of Specialization

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9781111575892: Niche Marketing for Success in Real Estate: The Financial Power of Specialization
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Finding your niche in real estate can lead to greater success in real estate. Niche marketing strategies are critical to successfully attract and retain customers in today's savvy real estate market. This niche marketing guide is a valuable resource for gaining keen insights to taking specific steps toward achieving greater financial rewards in real estate through specialization. Finding unique ways to stand out from the crowd and build connections with clients, buyers and individuals have never been more important to growing your real estate business. These respected real estate authors recount their own experiences and share others illustrating the power of niche marketing. Interactive checklists provide specific ideas and steps to seize greater success in real estate through specialization.

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About the Author:

Mark Nash is a Chicago-based residential real estate broker, author and columnist. His advice, analysis and tips have been featured in national magazines, newspapers, on network and cable television such as: AOL Real Estate, Bloomberg TV, CBS Morning News, CNN, Fox News, NBC News, Universal Press Syndicate, The Washington Post, Business Week, Smart Money, HGTV, and Realty Times. The Library of Congress in Washington, D.C. featured Nash in March 2007. Nash's annual survey "What's In, What's Out with Homebuyers" is utilized by more than 500 news organizations in the U.S. and Canada.

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