Bundle: Marketing Research: Methodological Foundations (with Qualtrics Card), 10th + Global Economic Watch GEC Resource Center Printed Access Card

 
9781111619763: Bundle: Marketing Research: Methodological Foundations (with Qualtrics Card), 10th + Global Economic Watch GEC Resource Center Printed Access Card
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About the Author:

Dawn Iacobucci is the Bronson Ingram Professor of Marketing at the Owen Graduate School of Management, Vanderbilt University (since 2007). She has been Senior Associate Dean at Vanderbilt (2008-2010) and Professor of Marketing at Kellogg (Northwestern University, 1987-2004), University of Arizona (2001-2002), and Wharton (University of Pennsylvania, 2004-2007). She received her MS in statistics, and MA and PhD in quantitative psychology from the University of Illinois at Urbana-Champaign and her MTS from Garrett Theological Seminary. Dr. Iacobucci's research focuses on modeling dyadic interactions and social networks, customer satisfaction and service quality, and multivariate and methodological research questions. She has published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, the International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks.

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Dawn Iacobucci
Published by South-Western College Pub (2009)
ISBN 10: 111161976X ISBN 13: 9781111619763
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