Kick Ass Business and Marketing Secrets: How to Blitz Your Competition

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9781118035085: Kick Ass Business and Marketing Secrets: How to Blitz Your Competition
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A complete course on the rules of marketing for today’sclimate

In this fast-paced, cluttered, and global marketplace, newinfluences are constantly affecting your business. Today'ssophisticated consumers are searching for products that meet anemotional need, have added value, and come with no purchase risk.They want environmentally friendly products, and it’simportant that they buy from businesses that share their corebeliefs. Despite these demands, effective marketing still comesdown to knowledge, empathy, and communication. Kick Ass Businessand Marketing Secrets offers a complete course on business andmarketing, with simple, easily implemented rules for marketingsuccess.

The author, “Mr. Marketer” Bob Pritchard, offersexpert guidance to help you thoroughly research and understand yourproduct, market place, and competitors.

  • Delivers step-by-step advice on how to add value to everypurchase
  • Details various communication vehicles and advises on how tochoose the most appropriate vehicle for your campaign
  • Develops critical thinking skills to push you beyond yourcomfort level

With so many new sources of market pressure, there’s noroom for poor marketing strategies. Get the new rules formarketing, and stand out from the rest.

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From the Inside Flap:

In this fast-paced, chaotic, and global marketplace, businessesmust constantly battle to cut through the clutter—and mostare woefully inept. Today's sophisticated consumers want productsthat meet an emotionalneed, have added value, and come with nopurchase risk. They want to buy from like-minded businesses andexpect to receive their information through a wide array of newmedia. And yet, despite these marketplace demands, effectivemarketing still comes down to the fundamentals: knowledge, logic,empathy, and communication.

Kick-Ass Business and Marketing Secrets sends businessprofessionals back to the basics ofmarketing: do your homework,know your client, and measure every single thing that you do.Inorder to succeed, you must stand apart. Differentiate yourbusiness, create a powerful Consumer Purchasing Benefit, and addvalue to every purchase—and you'll instantly rise abovethevast majority of businesses that fail to do so.Your diligentefforts will build heart share, increase loyalty, decrease costs,and increase ROI.

Kick-Ass Business and Marketing Secrets deliversstep-by-step advice on how to thoroughly research and understandyour product, marketplace, and competitors. This comprehensiveguide to building a rock-solid foundation for your business:

  • Reveals the seven new fundamentals of marketing: ideas,imagination, intuition,interruption, initiative, ingratiation,andinteraction

  • Explains how to conduct a brutally honest and comprehensivebusiness and marketing audit

  • Offers six critical tips for potential investors

  • Delivers step-by-step advice on how to maximize the value inevery sale proposition

  • Details various communication vehicles and advises on how tochoose the most appropriate mix for your campaign

  • Develops critical thinking skills to push you beyond yourcomfort zone

Kick-Ass Marketing and Business Secrets reminds you thatit's not the size of the budget but the size of the idea thatcounts. With so many new sources of market pressure, there's noroom for excuses. Follow the new rules for marketing, and riseabove the rest.

From the Back Cover:

Praise for KicK-Ass Business &Marketing Secrets

"Kick-Ass Business and Marketing Secrets demystifies allthat issacred in business and marketing. If you read it, they willcome."
Tim Draper, Founder and Managing Director, DraperFisher Jurvetson

"Bob has worked with our multi-award-winning business onavariant of business subjects. He is inspirational and colorfulwith an impressive proven and sustainable track record. I challengeanyonenot to gain a fresh and innovative insight from thisexceptional book."
Edwin Bessant, CEO, Ceuta Healthcare Group

"Bob's keynote to our global conference was phenomenal,engagingly funny, highly energetic, educational, thought-provoking,and a little irreverent. This book is the same: highly educationaland reflects real-world reality."
Cecelia Chott, Executive Director, Institute 2.0Content Services, Leading Real Estate Companies of the World

"This is an amazing book with many challenging concepts andconclusions regarding new marketing tools in a globalized market.This practicable book will get you thinking, and as Bob says, 'Nomatter what your history or your current situation, you can achieveit all if you begin today.'"
Alfonso Roberes, International Sponsorship Manager,Real Madrid CF

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Book Description John Wiley & Sons Inc, United States, 2011. Hardback. Condition: New. 1. Auflage. Language: English. Brand new Book. A complete course on the rules of marketing for today s climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and it s important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to knowledge, empathy, and communication. Kick Ass Business and Marketing Secrets offers a complete course on business and marketing, with simple, easily implemented rules for marketing success. The author, Mr. Marketer Bob Pritchard, offers expert guidance to help you thoroughly research and understand your product, market place, and competitors. * Delivers step-by-step advice on how to add value to every purchase * Details various communication vehicles and advises on how to choose the most appropriate vehicle for your campaign * Develops critical thinking skills to push you beyond your comfort level With so many new sources of market pressure, there s no room for poor marketing strategies.Get the new rules for marketing, and stand out from the rest. Seller Inventory # AAH9781118035085

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Book Description John Wiley & Sons Inc, United States, 2011. Hardback. Condition: New. 1. Auflage. Language: English. Brand new Book. A complete course on the rules of marketing for today s climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and it s important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to knowledge, empathy, and communication. Kick Ass Business and Marketing Secrets offers a complete course on business and marketing, with simple, easily implemented rules for marketing success. The author, Mr. Marketer Bob Pritchard, offers expert guidance to help you thoroughly research and understand your product, market place, and competitors. * Delivers step-by-step advice on how to add value to every purchase * Details various communication vehicles and advises on how to choose the most appropriate vehicle for your campaign * Develops critical thinking skills to push you beyond your comfort level With so many new sources of market pressure, there s no room for poor marketing strategies.Get the new rules for marketing, and stand out from the rest. Seller Inventory # BTE9781118035085

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Book Description John Wiley & Sons Inc, United States, 2011. Hardback. Condition: New. 1. Auflage. Language: English. Brand new Book. A complete course on the rules of marketing for today s climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and it s important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to knowledge, empathy, and communication. Kick Ass Business and Marketing Secrets offers a complete course on business and marketing, with simple, easily implemented rules for marketing success. The author, Mr. Marketer Bob Pritchard, offers expert guidance to help you thoroughly research and understand your product, market place, and competitors. * Delivers step-by-step advice on how to add value to every purchase * Details various communication vehicles and advises on how to choose the most appropriate vehicle for your campaign * Develops critical thinking skills to push you beyond your comfort level With so many new sources of market pressure, there s no room for poor marketing strategies.Get the new rules for marketing, and stand out from the rest. Seller Inventory # AAH9781118035085

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