Fundraising and the Next Generation, + Website: Tools for Engaging the Next Generation of Philanthropists - Hardcover

Davis, Emily

Hardcover

ISBN 10: 1118077024 ISBN 13: 9781118077023

Publisher: Wiley, 2012

Synopsis

Step-by-step guidance to key fundraising methods to attract, engage, and retain donors of all ages

Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation. Readers will learn practical strategies for cultivation, solicitation, and stewardship of Gen X and Y philanthropists using new technologies and traditional tools. Fundraising and the Next Generation covers the behaviors, key characteristics, and approaches for working with philanthropists under the age of forty. In addition, other age cohorts will be discussed to provide perspective, comparison, and related strategies.

• Includes step-by-step tools for setting up next gen technology in your organization and engaging Gen X and Y as donors
• Features a glossary of social media terms, a list of academic resources for development and professional advancement, and an assessment toolkit
• Defines the key characteristics of the four current generations, their habits for charitable giving, and how every development office can successfully engage them in philanthropy
• Provides a website with additional information beyond the book

Savvy fundraising leaders understand that successful and sustained philanthropy is not just an issue for today. Long-term planning and diversified strategies allow fundraisers to access every prospective contribution possible. Timely and relevant, Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation.

About this title

From the Inside Flap:

FUNDRAISING AND THE NEXT GENERATION
Tools for Engaging the Next Generation of Philanthropists

As a savvy fundraising leader, you understand that successful and sustained philanthropy is an issue for all generations. To access every prospective contribution possible, long-term planning and diversified strategies are necessary to allow you to engage younger donors and staff. Packed with worksheets and handouts, Fundraising and the Next Generation brings you up to date on the cases, research, opportunities, and challenges for reaching philanthropy's next generation.

Starting with an introduction to fundraising from multiple generations, in particular Generation X and the Millennials/Generation Y, Fundraising and the Next Generation shows you how to engage your staff and volunteers in conversations about fundraising across the generations and equips you with the tools you need to:

• Use social media as an entry point to new donors
• Ask the hard questions, self-examine, and integrate strategies that will better serve your organization's mission for long-term sustainability
• Give everyone in your organization—not just the board and staff leadership—a voice
• Invite the feedback of your donors, your "junior" staff, and your volunteers
• Go on a listening tour to pinpoint your organizational strengths and weaknesses
• Gain insight into the motivations and opinions of next-generation givers to help expand the focus of your fundraising efforts
• Explore how your organization can better use the next generation of volunteers to support the mission of your organization

Multigenerational prospecting, cultivation, and stewardship is a process; it doesn't come simply because you clicked a button, conducted a happy hour, or invited one young person onto your organization's board of directors. Now you can discover practical strategies for cultivation, solicitation, and stewardship of Gen X and Y philanthropists using the new technologies and traditional tools found in Fundraising and the Next Generation.

From the Back Cover:

Praise for FUNDRAISING AND THE NEXT GENERATION
Tools for Engaging the Next Generation of Philanthropists

"Emily Davis is the expert on the next wave of donors. Fundraising and the Next Generation needs to be in the library of every fundraising professional. Emily Davis has written the definitive guide to fundraising across generations."
—Trista Harris, coauthor of How to Become a Nonprofit Rockstar Executive Director, Headwaters Foundation for Justice

"This book provides an excellent blueprint and practical suggestions on how nonprofits can cultivate the next generation of philanthropists."
—Beth Kanter, Beth's Blog, and coauthor of The Networked Nonprofit

"Think you've got the next generation figured out? Think again. This book is packed with studies, stories, and stats to help you effectively engage Gen X and Y in meaningful giving. Read it and you'll get more than a few new dollars today. You'll build new levels of support that last for years to come."
—Deirdre Maloney, author of The Mission Myth and President of Momentum

"I've dog-eared nearly half of the pages in this treasure of a book. At once it is an insider's guide to the motivations of the next generation of givers, a tool box for engaging them, and the best primer on social media and fundraising I have seen to date. While full of practical wisdom, it is also a collection of stories and interviews with a host of thoughtful young donors. A must-read for donors and fundraisers alike."
—Lisa Parker, President, Lawrence Welk Family Foundation Principal, Family Circle Advisors

"Emily Davis shows us that in philanthropy there can be no 'kids table' at Thanksgiving! Fundraising and the Next Generation gives us the road map for how to engage multiple generations of staff, donors, board members, and community leaders and achieve a much better philanthropic outcome for all. A must-read!"
—Josie Heath, President, The Community Foundation Serving Boulder County

About this edition

• Publisher: Wiley
• Publication date: 2012
• ISBN 10: 1118077024
• ISBN 13: 9781118077023
• Binding: Hardcover
• Edition number: 1
• Number of pages: 304