Learn to manage, grow, and communicate with your online community
Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs.
A practical approach shows you how to ensure that visitors to your site are satisfied, kept happy, and return. You'll explore the various types of online communities and benefit from learning an assortment of tips and tools that will help you stand out above the competition, attract more visitors and gain the attention of potential advertisers and investors.
Online Community Management For Dummies is the ideal introductory guide for making sure that visitors to your site have a good experience and return for more.
"synopsis" may belong to another edition of this title.
Learn to manage your online community to boost your business and build your brand
Online communities are the neighborhoods of the Internet, where different personalities who share a common interest can learn, discuss, and interact. It's up to you, as the community manager, to guide, monitor, respond to, and assess the activities of your community to benefit your company and build loyalty. It's a big job, and here's how to do it!
Compare and choose — decide on the type of social community your business needs
Hat dance — learn to be a leader, advocate, editor, brand evangelist, referee, liaison, and problem solver
Gotta have rules — establish guidelines that encourage quality participation
Meet the group — find innovative ways to learn about members and solicit their input
Listen and share — pay attention to comments, participate in discussions, and follow through on solving problems
Build traffic — make your site irresistible with valuable content and use quality keywords for high search rankings
Study the stats — install the right programs to monitor your community and let the results guide your strategy
Go offline — use speaking engagements, conferences, and fun events to draw new members
Open the book and find:
What you need to know about online communities
Ways to sell your community's value to the boss
How to handle difficult members
Tips for growing your community
Why you should visit other communities
How to use what you learn
Ten things every community manager should do
More resources for community managers
Identify core tasks for community managers
Build and maintain positive relationships within your online community
Establish policies and transparency
Manage comments, respond to criticism, and evaluate ROI
Deborah Ng is a professional blogger, community manager, and social media enthusiast who grew her little writing blog into the number one online community for freelance writers before selling in 2010. She's the former community manager for several online brands, and when she's not sharing on one of the social networks, she can be found in her current role as Conference Director for BlogWorld and New Media Expo.
"About this title" may belong to another edition of this title.
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