The New Technology Elite: How Great Companies Optimize Both Technology Consumption and Production

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9781118103135: The New Technology Elite: How Great Companies Optimize Both Technology Consumption and Production
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How-to guidance for optimizing incumbent technologies to delivera better product and gain competitive advantage

Their zip codes are far from Silicon Valley. Their SIC codesshow retail, automobile or banking. But industry after industry iswaking up to the opportunity of "smart" products and services fortheir increasingly tech-savvy customers. Traditionally technologybuyers, they are learning to embed technology in their products andbecome technology vendors. In turn, if you analyze Apple, Google,Amazon, Facebook, Twitter and eBay, you marvel at their datacenters, retail stores, application ecosystems, global supplychains, design shops. They are considered "consumer" tech but havebetter technology at larger scale than most enterprises. The olddelineation of technology buyer and vendor is obsolete. There is anew definition for the technology elite - and you find them acrossindustries and geographies. The 17 case studies and 4 guest columnsspread through The New Technology Elite bring out the eliteattributes in detail. Every organization will increasingly bebenchmarked against these elite - and soon will be competingagainst them.

  • Contrasts the productivity that Apple, Google and others havedemonstrated in the last decade to that of the average enterprisetechnology group
  • Reveals how to leverage what companies have learned fromGoogle, Apple, Amazon.com, and Facebook to your company'sadvantage
  • Designed for business practitioners, CEOs, CFOs, CIOs,technology vendors, venture capitalists, IT consultants, marketingexecutives, and policy makers
  • Other titles by Vinnie Mirchandani: The New Polymath:Profiles in Compound-Technology Innovations

If you're looking to encourage technology innovation, look nofurther. The New Technology Elite provides the buildingblocks your company needs to become innovative through incumbenttechnologies.

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From the Back Cover:

Praise for The New Technology Elite

"Technology-enabled innovation is the future, but make nomistake, that future is here today. Mirchandani uses technologyathletes to inspire us in that even the things we may think areimpossible are in fact either a current or near futurereality."—Michael McNamara, CEO, Flextronics

"This book will inspire and energize you. Countering theprophets of doom who proclaim the 'death of IT,' Mirchandanivividly illustrates through dozens of case studies that IT andrelated digital technologies are thriving in organizations big andsmall, public as well as private, changing the very nature ofbusiness products and processes. To the CIOs of organizationscurrently focused on spending millions of dollars on supportingtraditional IT, this book is an urgent wake-up call that theemerging CIO role is to lead their organizations boldly into thisdigital world, or else risk getting swept away by the relentlesstide of new technology."—Phiroz Darukhanavala (Daru), VP andCTO, BP p.l.c.

"In The New Technology Elite, Mirchandani reveals the secretsauce that separates corporate leaders from laggards and marketwinners from also-rans in the unforgiving global economy. He neatlydeconstructs the creative spark, innovative thinking, andexcellence of execution that successful companies must continuouslymaster to translate smartly conceived and efficiently deliveredtechnology solutions into market outperformance and sustainablecompetitive advantage. Doing so reminds us that while technologyinnovation may start with tightly orchestrated ideation in the darkrecesses of the virtual back office, success is often determined bythe industrial scale that is unleashed to create products andservices that deliver vibrant and intuitive user experiences, aswell as rich and utilitarian capabilities that anticipate customerneeds, today and tomorrow, and measure up to, if not exceed, risingconsumer and business expectations." —Francisco D'Souza,President and CEO, Cognizant Technology Solutions

"This book isn't for those who want to stick to 'IT as usual.'Mirchandani uses real-world examples to catalog the wide range offorces driving IT leadership to adapt or fail in the digitaleconomy."—Chris J. Murphy, Editor, InformationWeek

"Today, every company must 'rethink everything' from their coreprocesses to their fundamental business models. In his new book,Mirchandani shows countless examples of how new technologies haveremoved historic barriers thus allowing companies to rethinkeverything. Mirchandani's book is a must-read for business leaderswho want to inspire and rededicate their workforce. Moreimportantly, it will serve as a guide to the new ways with whichcollaboration, innovation, technology, and more will fundamentally,permanently, and perpetually change the businesses of today. Ifyour firm has the will to change, this book has theguidance."—Timothy Christen, CEO, Baker Tilly

"Mirchandani has done it again. After opening our eyes tocompound technology innovations in his last book, The New Polymath,he now instructs us to become technology prosumers (producers andconsumers), no matter what our business or industry. Traditionallytechnology consumers for back-office automation, smart companiesare now learning to embed smart technology in their products andbecome technology producers that delight their tech-savvycustomers. Carpe diem, or become a footnote in business history.Mirchandani tells us why and how."—Peter Fingar, businessstrategy advisor and author of Business Innovation in the Cloud andEnterprise Cloud Computing.

From the Inside Flap:

The New Technology Elite

How Great Companies Optimize Both Technology Consumption andProduction

Their zip codes are far from Silicon Valley. Their industrycodes show retail, automobile, or banking. But industry afterindustry is waking up to the opportunity of "smart" products andservices for their increasingly tech-savvy customers. Traditionallytechnology buyers, they are learning to embed technology in theirproducts and become technology vendors.

Meanwhile in Silicon Valley, you marvel at the challenge ofrolling out 25 million Apple iPads in the first year of theproduct, 20 million users for Google+ in its first month ofservice, and the infrastructure to support over 750 millionFacebook users. They are considered "consumer" tech but have bettertechnology at a larger scale than most enterprises do in their datacenters, retail stores, application ecosystems, global supplychains, and design shops. They are the new best practice leaders inmany categories.

The New Technology Elite describes these two powerfultrends—the "consumerization of enterprise technology" and, incontrast, "the enterprising of consumer technology." These trendsare revising the definition of who qualifies today as a technologyelite. The seventeen case studies and four guest columns throughoutthe book bring out these elite attributes in detail.

It is no longer about being able to talk geeky terms like HTML5or SQL Injection or cloud architectures. It is now about:

  • Product design elegance

  • Physical presence in strategic retail locations

  • Ecosystems of developers and thriving app stores

  • Social savvy

  • Paranoia in the world of hacker groups such as LulzSec andAnonymous

  • Pragmatism in a world where attorneys are even more influentialthan engineers

  • Being able to fly to Xiamen or Xanadu at a moment's notice

  • And much more

Designed for business practitioners, CEOs, CFOs, CIOs,technology vendors, venture capitalists, IT consultants, marketingexecutives, and policy-makers, The New Technology Elite providesthe essential building blocks your company needs to go from 0 to 60on the innovation gauge by emulating the secrets of the technologyelite.

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