101 Social Media Tactics for Nonprofits: A Field Guide - Hardcover

Mathos, Melanie; Norman, Chad

Hardcover

ISBN 10: 1118106245 ISBN 13: 9781118106242

Publisher: Wiley, 2012

Synopsis

The ultimate social media field guide for nonprofits―with 101 ways to engage supporters, share your mission, and inspire action using the social web

101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics.

With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission.

• Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways
• Features 101 beginner to intermediate-level tactics with real-life examples
• Offers a workable format to help nonprofits discover new ways of deploying their strategy
• Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society

Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.

About this title

About the Author

MELANIE MATHOS is the senior public relations manager at Blackbaud, where she spreads the word about their products, services, and customers; co-manages the company’s social media channels; and contributes to the NetWits ThinkTank blog. Melanie also serves on the board of directors of Fields to Families, where she leads the organization’s fundraising and communications.

CHAD NORMAN is the Internet marketing manager for Blackbaud, where he wrangles corporate web site content and develops social media strategy. He’s the Editor in Chief of Blackbaud Blogs, and contributes to the NetWits ThinkTank blog. He also hosts and produces The Baudcast. In 2007, he founded Go Green Charleston, a technology-focused nonprofit. He also serves on the board of directors of Fields to Families, managing web strategy.

From the Back Cover

There are a lot of books about social media strategy, engagement, and listening―but this isn’t one of them! Destined to be the most dog-eared book on your desk, 101 Social Media Tactics for Nonprofits features 101 take-action plans that anyone managing or supporting a social media program for nonprofits can start using today―and most of the featured resources are free!

Authors Melanie Mathos and Chad Norman―both seasoned nonprofit social-medialites―divide each of the 101 digital-age tactics into five key categories: setup, communicate, engage, fundraise, and measure. Tactics include quick, easy-to-follow steps and tools you’ll need to implement them. Plus, many of the 101 entries include “A Closer Look” highlighting how leading nonprofit professionals around the world―including Oxfam, charity: water, Red Cross, Greenpeace, March of Dimes, and many others―are leveraging social media to engage constituents, communicate their cause, and deliver on their mission.

Ready to get connected with a bigger, more interactive audience? Here are just some of the 101 social media tactics you can get started with right now:

• Brand your YouTube channel
• Claim your venue on foursquare
• Connect with the top tweeters in your area
• Make your tweets retweetable
• Use TwitPic to share photos and videos
• Create a Facebook welcome tab
• Ask your Facebook fans a question
• Get creative with avatars
• Organize a petition on Twitter
• Raise money with Causes
• Submit your photos to Flickr groups
• Display RSS feeds on your web site
• Create a Wikipedia entry
• Make a buzzworthy video
• Livestream your events
• Add a tweet button to your web site or blog
• Create a Facebook donation tab
• Hold a tweetathon
• Track referrals from social sites
• Measure new visitors from social channels

Create a program from scratch. Add a new twist to an existing one. Engage with supporters in new and inventive ways. Discover how just a couple of quick clicks of the mouse can make an immediate impact on your organization’s social presence with the tips and tools found in 101 Social Media Tactics for Nonprofits.

From the Inside Flap

There are a lot of books about social media strategy, engagement, and listening but this isn't one of them! Destined to be the most dogeared book on your desk, 101 Social Media Tactics for Nonprofits features 101 take-action plans that anyone managing or supporting a social media program for nonprofits can start using today and most of the featured resources are free!

Authors Melanie Mathos and Chad Norman both seasoned nonprofit social-medialites divide each of the 101 digital-age tactics into five key categories: setup, communicate, engage, fundraise, and measure. Tactics include quick, easy-to-follow steps and tools you'll need to implement them. Plus, many of the 101 entries include "A Closer Look" highlighting how leading nonprofit professionals around the world including Oxfam, charity: water, Red Cross, Greenpeace, March of Dimes, and many others are leveraging social media to engage constituents, communicate their cause, and deliver on their mission.

Ready to get connected with a bigger, more interactive audience? Here are just some of the 101 social media tactics you can get started with right now:

• Brand your YouTube channel
• Claim your venue on foursquare
• Connect with the top tweeters in your area
• Make your tweets retweetable
• Use TwitPic to share photos and videos
• Create a Facebook welcome tab
• Ask your Facebook fans a question
• Get creative with avatars
• Organize a petition on Twitter
• Raise money with Causes
• Submit your photos to Flickr groups
• Display RSS feeds on your web site
• Create a Wikipedia entry
• Make a buzzworthy video
• Livestream your events
• Add a tweet button to your web site or blog
• Create a Facebook donation tab
• Hold a tweetathon
• Track referrals from social sites
• Measure new visitors from social channels

Create a program from scratch. Add a new twist to an existing one. Engage with supporters in new and inventive ways. Discover how just a couple of quick clicks of the mouse can make an immediate impact on your organization's social presence with the tips and tools found in 101 Social Media Tactics for Nonprofits.

Edition details

• Publisher: Wiley
• Publication date: 2012
• Language: English
• ISBN 10: 1118106245
• ISBN 13: 9781118106242
• Binding: Hardcover
• Edition number: 1
• Number of pages: 224