Getting Started in Small Business For Dummies

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9781118222843: Getting Started in Small Business For Dummies
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Ensure success when starting your small business with this must-have introductory guide

Have you always wanted to know what it takes to run a successful small business? This easy-to-follow guide includes everything you need to know to get started. Turn your business idea into reality with handy information on all the basics, from learning how to create a strong business plan to developing a solid online presence.

  • Create your first business plan — discover how to develop smart business strategies and build a roadmap for success
  • Learn the legal jargon — protect your ideas and register your business properly
  • Market your business strategically — establish who your key customers are, research your rivals, and create a killer marketing plan
  • Take the stress out of bookkeeping — ensure all of your admin is covered, from choosing accounting software to handling petty cash
  • Master online marketing — explore different ways to reach customers with keyword optimisation and other online tools

Open the book and find:

  • Advice about being your own boss
  • Secrets for matching sales goals to savvy marketing strategies
  • Guidelines for keeping your finances in shape
  • A step-by-step guide to profit margins
  • Tips on using social media to promote your business

Learn to:

  • Decide what type of small business is right for you
  • Put together a winning business plan
  • Understand your financial and legal obligations
  • Maximise your online presence

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About the Author:

Veechi Curtis is a qualified accountant and consultant who specialises in small business finance, marketing and technology. She is the author of several business titles, including Small Business For Dummies, 4th Edition, MYOB® Software For Dummies, 7th Edition, and QuickBooks® For Dummies, 2nd Edition.

"About this title" may belong to another edition of this title.

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