Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

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9781118232606: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
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The guide to creating engaging web content and building a loyalfollowing, revised and updated

Blogs, YouTube, Facebook, Twitter, Google+, and other platformsare giving everyone a "voice," including organizations and theircustomers. So how do you create the stories, videos, and blog poststhat cultivate fans, arouse passion for your products or services,and ignite your business? Content Rules equips you foronline success as a one-stop source on the art and science ofdeveloping content that people care about. This coverage isinterwoven with case studies of companies successfully spreadingtheir ideas online—and using them to establish credibilityand build a loyal customer base.

  • Find an authentic "voice" and craft bold content that willresonate with prospects and buyers and encourage them to share itwith others
  • Leverage social media and social tools to get your content andideas distributed as widely as possible
  • Understand why you are generating content—getting to themeat of your message in practical, commonsense language, anddefining the goals of your content strategy
  • Write in a way that powerfully communicates your service,product, or message across various Web mediums
  • Boost your online presence and engage with customers andprospects like never before with Content Rules.

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"What To Talk About When There's Nothing to Say," from the authors of Content Rules

How do you create content when you don't have breaking news to share regularly? If you want to remain relevant, you need to find a way to converse much more frequently than when you have big news. Consider these 10 approaches:

  1. Chat with customers.
    Ask customers a single question, such as "What's your biggest marketing challenge?" or "What's a strategy you used to grow your business this year?"
  2. Interview luminaries.
    Q & A interviews with thought leaders, strategic partners, or flat-out interesting creative thinkers make for compelling text, audio, or video content.
  3. Share real-time photos.
    Upload photos from industry events, meetups, or other gatherings. Fresh content matters here, and the faster you can get your photos up, the more likely they will be shared.
  4. Monitor search keywords.
    What keywords are people using to find your blog or website? Those keywords can inform your content stories and suggest new opportunities based on what customers are already interested in.
  5. Trawl industry news.
    Share an opinion about a recent news story that's affecting your industry or audience. Be timely; you could benefit from the extra boost of being one of the first to comment on the topic.
  6. Go behind the scenes.
    Show things that your readers or followers don't usually get to see. Share photos that give an insider's view of your company, or tease some new, compelling content, product or event that you'll be launching soon.
  7. Go to an event.
    Take session notes, conduct interviews, or take photos. Real-time blog or tweet the sessions that offer value to your community, and share with your audience what you learned, enjoyed, or were surprised at.
  8. Share best practices or productivity tips.
    People are always looking for efficiencies, and this type of content is always highly useful and shareable.
  9. Invite guest posts.
    Give your readers or employees or an expert in the industry the chance to guest post for your blog. Don't limit yourself to written content.
  10. Create a regular content series.
    A themed series is a great way to help you create regular content. Pick a day of the week and post the same type of content on that day.



From the Back Cover:

The one-stop resource for creating irresistible content andbuilding a loyal following, revised and updated

How do you create the stories, videos, and blog posts thatcultivate fans, arouse passion for your products and services, andignite your brand? Content Rules equips you for onlinesuccess as a go-to guide to the art and science of developingcontent that people care about. Case studies show how companieshave successfully spread their ideas through blogs, YouTube,Facebook, Twitter, Google+, and other platforms—and used themto establish credibility and build a loyal customer base.

This revised and updated edition shows you how to:

  • Find an authentic "voice" and craft bold content that willresonate with prospects and buyers and encourage them to share itwith others

  • Use social media to get your content and ideas distributed aswidely as possible

  • Get to the meat of your message in practical, commonsenselanguage, and define the goals of your content strategy

  • Powerfully communicate your service, product, or message acrossvarious web media and mobile platforms

Boost your online presence and engage with customers like neverbefore with Content Rules. Find out more atContentRulesBook.com.

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Other Popular Editions of the Same Title

9780470648285: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

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ISBN 10:  0470648287 ISBN 13:  9780470648285
Publisher: Wiley, 2010
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9781119447443: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

John W..., 2019
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