The Pin Drop Principle: Captivate, Influence, and Communicate Better Using the Time-Tested Methods of Professional Performers

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9781118289198: The Pin Drop Principle: Captivate, Influence, and Communicate Better Using the Time-Tested Methods of Professional Performers
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Tap into the powerful techniques of professional actors andgreat communicators

The Pin Drop Principle is a step-by-step master class foranyone wishing to become a more confident and crediblecommunicator. Lewis and Mills believe all business professionalsought to deliver their message in such an engaging way that onecould literally hear a pin drop when they speak. The secret todoing so comes from an unusual world: professional acting. Byactivating "objective" and "intention"—the main tools ofactors (and great communicators)—business people can givetheir messages meaning and relevance, so the recipients walk awayknowing why the message is important and what is in it forthem.

  • Empowers business professionals with performance-based deliverytechniques—from storytelling to vocaldynamics—essential to becoming a great communicator
  • Written for anyone wishing to engage listeners, establishinstant credibility, influence key decision makers, and create apositive lasting impression
  • Based on the Pinnacle Method, one of the most popular andgroundbreaking communication skills training methods

The Pin Drop Principle is an accessible resource foranyone who routinely needs to present ideas to large or smallgroups, convey feedback effectively, conduct difficultconversations, and persuade others.

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From the Inside Flap:

A full 91 percent of business professionals admit to daydreamingduring the meetings they attend, and a shocking 39 percent confessto falling asleep. You certainly don't want your colleagues to beamong them when you have the floor. How can you ensure that, in anycommunication you deliver—whether you are presenting ideas,conveying feedback, conducting difficult conversations, or tryingto persuade others—you not only hold your audience's attentionbut engage them so completely that you really could hear a pindrop?

The Pin Drop Principle is a step-by-step master class foranyone—from first-level managers to seasonedexecutives—who wants to become a more confident, credible, andengaging communicator at work and in life. The core of this masterclass is the Pinnacle Method®, a unique model for improvedcommunication that draws lessons from an unusual source: thetime-tested methods of professional performers. Actors enter everyscene with a clear objective—a reaction they want to spark intheir audience—as well as a clear intention—a plan forthe exact emotional appeals that will help them get what they want.This book will help you identify and activate an equally clearsense of objective and intention for every communication in whichyou engage.

Drawing on their own careers as professional actors as well asdecades of experience in business, Lewis and Mills show you exactlyhow to apply these classic performance principles to anyhigh-stakes communication challenge you face. A clear objective andintention are just the beginning of any effective communication.Lewis and Mills also offer a full toolbox of performance-baseddelivery techniques, including storytelling, gestures andmovements, and vocal dynamics—and reveal how and when todeploy them. These cornerstones of skillful communication, theyexplain, are as relevant to business professionals as they are tothe actors who have successfully relied on them for centuries.

Ultimately, it is your responsibility to put passion and purposebehind your words, and to captivate and convince your audience,whether a crowd of thousands or a single individual. The Pin DropPrinciple is the definitive hands-on guide to help you do justthat.

From the Back Cover:

Praise for The Pin Drop Principle

"By bringing communication back to first principles, Lewis andMills get beyond the tricks and traps and help you understand whatreally engages an audience."—Dylan Taylor, CEO, USA, ColliersInternational

"Lewis and Mills have beautifully captured their high-energylive performances and workshops in this extraordinary book. Read,enjoy, and allow The Pin Drop Principle to guide you tosuccess!"—Keith J. Evans, CEO, British Retail Consortium

"The Pin Drop Principle is a must-read for anyone who wants todramatically enhance their ability to communicate."—AartiGupta, vice president, global head, learning and culture,Capgemini

"In a noisy world, communication with clear intent is criticalto drive change. The Pin Drop Principle is a gamechanger."—Tom SchenCker, director, sales training,Walgreens

"The Pin Drop Principle clearly, concisely, and convincinglyshows you how to become a great communicator. A fast, fascinating,fun, and useful read."—Rob Nelson, entrepreneur and inventor,Big League Chew

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