Social Media for School Leaders: A Comprehensive Guide to Getting the Most Out of Facebook, Twitter, and Other Essential Web Tools

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9781118342343: Social Media for School Leaders: A Comprehensive Guide to Getting the Most Out of Facebook, Twitter, and Other Essential Web Tools
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How to create an effective social media strategy for a school or district
School leaders may be familiar with social media in their own lives, but many still need help in effectively using social media in their professional practice.? In this book, Brian Dixon, an expert in social media in education, offers detailed descriptions of the best online tools available today and provides step-by-step instructions for using them to move a school community from awareness to advocacy and from feedback to collaboration.

  • Offers school leaders everything they need to implement social media throughout their campus and their communities
  • Contains expert advice for creating a sustainable social engagement strategy
  • Features screenshots and examples from schools and individuals who are using social media to the best effect
This important resource can help savvy school leaders shift their leadership strategy from communicating to connecting.

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From the Author:

Thanks for checking out my book "Social Media for School Leaders". As the leader of two public high schools, I have found social media tools to be incredible to engage our parent community, increase professional development opportunities for our faculty, and share our best practices (including student learning) with the globally connected community.In my speaking and consulting work, I have found that many school principals, curriculum specialists, and classroom teachers are afraid of tools like Facebook and Twitter. "Sure," they say, "these tools are great in my personal life, but not to be used at my school." Many immediately bring up issues of student privacy or safety. Based on their feedback, this book has a whole chapter dedicated to guiding educators through the process of building an Internet Safety plan.The greatest piece that these educators are missing is that social media tools increase engagement across your school community. Imagine tripling the attendance at your open house and report card nights. An effective presence on social media can make this happen for you and your school.We've done it at the Mentorship Academies in Baton Rouge. If we can do it, you can too. This book shows you how, guiding you step-by-step through the process.

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Social Media for School Leaders: A Comprehensive Guide to Getting the Most Out of Facebook, Twitter, and Other Essential Web Tools
 
School leaders may be familiar with social media in their own lives, but many still need help in effectively using social media in their professional practice.  In his new book, Dr. Brian J. Dixon, an expert in social media in education, offers detailed descriptions of the best online tools available today and provides step-by-step instructions for using them to move a school community from awareness to advocacy and from feedback to collaboration.
Based on the Dixon Ongoing Social Engagement Model (DOSEM), Social Media for School Leaders takes readers through a detailed exploration of twelve of the best online tools available to school leaders. Using examples of best practices and illustrative examples from school leaders across the country, Dixon gives leaders everything they need to implement social media throughout their campus and community. Applicable for all educational settings (public and private schools, charter schools, and at the university level) these social media techniques will help to engage a target audience, communicate the mission and vision of a school, serve as a resource in student and teachers recruitment strategies, and inspire business and community involvement.

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Book Description John Wiley Sons Inc, United States, 2012. Paperback. Condition: New. Language: English . Brand New Book. How to create an effective social media strategy for a school or district School leaders may be familiar with social media in their own lives, but many still need help in effectively using social media in their professional practice. In this book, Brian Dixon, an expert in social media in education, offers detailed descriptions of the best online tools available today and provides step-by-step instructions for using them to move a school community from awareness to advocacy and from feedback to collaboration. * Offers school leaders everything they need to implement social media throughout their campus and their communities * Contains expert advice for creating a sustainable social engagement strategy * Features screenshots and examples from schools and individuals who are using social media to the best effect This important resource can help savvy school leaders shift their leadership strategy from communicating to connecting. Seller Inventory # AAH9781118342343

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