Business Studies For Dummies

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9781118348116: Business Studies For Dummies
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Your hands-on introduction to modern business and businesseducation

Whether you're deciding on a course of study, headed touniversity, or settling down to your first year, BusinessStudies For Dummies provides you with a thorough overview ofthe subjects that form the foundation of a business studiesdegree.

You'll get trusted, easy-to-follow coverage of all the topicsyou'll encounter: business start-up, accounting and finance,operations, human resources, management, analytics, businessenvironment, and economics.

  • Includes a clear, engaging, and concise overview of the keytopics you'll encounter in your studies
  • The perfect study companion for students

With Business Studies For Dummies, you'll be one stepahead of the competition—at university and on the job.

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From the Back Cover:

Learn about:

  • Organisational structures and stakeholders
  • Accounting and finance, marketing and publicity
  • Human resources, management and leadership
  • The role of technology in businesses today

Stay a step ahead of the competition – at university and on the job

Whether you're trying to decide if business is the best course of study for you, you're settling into your first year at university or you want to fill in the gaps of a business education on your own, this is the book for you. Written by an expert in the field, it supplies you with a solid foundation in all of the subjects covered in a typical business studies programme – from business start-ups to analytics, human resources to finance and accounting and more.

  • See how companies are organised – learn about different types of organisational structures and how teams, departments and divisions function separately and how they interact
  • Get a handle on operations – get the lowdown on business operations and the demands that production and service delivery place on companies
  • Sort out strategy – discover the central role strategy plays in business and why it's important to have a core strategic position to guide every aspect of ongoing business development
  • Know why marketing matters – find out why marketing is so crucial to success and the role it plays in everything from product development to customer engagement
  • Make sense of business finance – get up to speed on the numbers side of business, from accounting to leverage, financial reporting to calculating ROI
  • Factor in the human element – learn how to get the best from people in business by exploring business culture, leadership, employee recruitment and motivation
  • Open the book and find:

    • A bird's-eye view of different types of business organisations
    • How great products and services are created
    • Traditional and up-to-the-minute marketing strategies and tools
    • Insights into the behavioural issues that can make or break a business
    • An explanation of the critical role technology plays in business
    • Priceless tips on how to succeed in business school
    • Activities for broadening your knowledge and understanding

    About the Author:

    Richard Pettinger, MBA, is the Principal Teaching Fellow in Management Education at the Department of Management Science and Innovation, University College London. He is also Director of the BSc/MSci Information Management for Business programme, a major national initiative to transform undergraduate and pre-professional business and management education.

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    Book Description John Wiley & Sons Inc, United States, 2014. Paperback. Condition: New. 1. Auflage. Language: English. Brand new Book. Your hands-on introduction to modern business and business education Whether you're deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of the subjects that form the foundation of a business studies degree. You'll get trusted, easy-to-follow coverage of all the topics you'll encounter: business start-up, accounting and finance, operations, human resources, management, analytics, business environment, and economics. Includes a clear, engaging, and concise overview of the key topics you'll encounter in your studiesThe perfect study companion for students With Business Studies For Dummies, you'll be one step ahead of the competition at university and on the job. Seller Inventory # AAH9781118348116

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