Share This: The Social Media Handbook for PR Professionals

3.63 avg rating
( 27 ratings by Goodreads )
 
9781118404843: Share This: The Social Media Handbook for PR Professionals

Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses.

The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It’s a pragmatic guide for anyone that works in public relations and wants to continue working in the industry.

Share This was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.

"synopsis" may belong to another edition of this title.

From the Inside Flap:

  • There has never been a more exciting time to work in the public relations profession. Thanks to the internet organisations who are able to engage with markets directly in a two-way conversation. But there is a growing chasm between those individuals that have the skills and expertise to work in this new market, and those that do not. 
  • The Chartered Institute of Public Relations (CIPR) created the Social Media Panel in 2010 to provide guidance to the Institute, its members, and the wider profession. Since then it has been at the forefront of helping practitioners tackle the shift that is taking place in the profession through leadership, guidance and training. 
  • Share This is a development of the digital leadership provided to the profession by the CIPR. The book covers 26 different areas of development in the profession written by industry leading practitioners.

This practical handbook has been created by the Chartered Institute of Public Relations (CIPR) Social Media Panel which provides leadership and guidance to the Institute, its members and the wider public relations profession. The CIPR is the professional body for UK public relations, providing access to training, learning and development, events, news and research. For further information please visit: http://www.cipr.co.uk

From the Back Cover:

Share This is a practical handbook to the biggest changes taking place in the media and its professions. It has been created by the Chartered Institute of Public Relations (CIPR) Social Media Panel and was written in the cloud using many of the social techniques that it addresses.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 32.00
US$ 16.79

Convert Currency

Shipping: FREE
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

CIPR (Chartered Institute of Public Relations)
Published by John Wiley Sons Inc, United States (2012)
ISBN 10: 111840484X ISBN 13: 9781118404843
New Hardcover Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description John Wiley Sons Inc, United States, 2012. Hardback. Book Condition: New. Language: English . Brand New Book. Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It s a pragmatic guide for anyone that works in public relations and wants to continue working in the industry. Share This was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister. Bookseller Inventory # AAH9781118404843

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 16.79
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

CIPR (Chartered Institute of Public Relations)
Published by Wiley (2012)
ISBN 10: 111840484X ISBN 13: 9781118404843
New Hardcover Quantity Available: 1
Seller:
Buyback Express
(Alton, IL, U.S.A.)
Rating
[?]

Book Description Wiley, 2012. Hardcover. Book Condition: New. BRAND NEW BOOK & DUST JACKET!! SHIPS WITHIN 24 HOURS! Tracking Provided. DHL processing & USPS delivery for an average of 3-5 Day Standard & 2-3 Day Expedited! FREE INSURANCE! Fast & Personal Support! Careful Packaging. No Hassle, Full Refund Return Policy!. Bookseller Inventory # mon0000547353

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 15.28
Convert Currency

Add to Basket

Shipping: US$ 3.97
Within U.S.A.
Destination, Rates & Speeds

3.

CIPR (Chartered Institute of Public Relations)
Published by John Wiley Sons Inc, United States (2012)
ISBN 10: 111840484X ISBN 13: 9781118404843
New Hardcover Quantity Available: 10
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description John Wiley Sons Inc, United States, 2012. Hardback. Book Condition: New. Language: English . Brand New Book. Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It s a pragmatic guide for anyone that works in public relations and wants to continue working in the industry. Share This was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister. Bookseller Inventory # AAH9781118404843

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.33
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

CIPR
Published by John Wiley and Sons
ISBN 10: 111840484X ISBN 13: 9781118404843
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description John Wiley and Sons. Book Condition: New. Brand New. Bookseller Inventory # 111840484X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 18.66
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

5.

CIPR
Published by Wiley (2012)
ISBN 10: 111840484X ISBN 13: 9781118404843
New Hardcover First Edition Quantity Available: 1
Rating
[?]

Book Description Wiley, 2012. Book Condition: New. 2012. 1st Edition. Hardcover. Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. Num Pages: 260 pages, Illustrations. BIC Classification: KJE; KJSP. Category: (P) Professional & Vocational. Dimension: 230 x 164 x 26. Weight in Grams: 528. . . . . . . Bookseller Inventory # V9781118404843

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 22.92
Convert Currency

Add to Basket

Shipping: FREE
From Ireland to U.S.A.
Destination, Rates & Speeds

6.

CIPR
Published by Wiley
ISBN 10: 111840484X ISBN 13: 9781118404843
New Hardcover Quantity Available: 1
Seller:
Kennys Bookstore
(Olney, MD, U.S.A.)
Rating
[?]

Book Description Wiley. Book Condition: New. 2012. 1st Edition. Hardcover. Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. Num Pages: 260 pages, Illustrations. BIC Classification: KJE; KJSP. Category: (P) Professional & Vocational. Dimension: 230 x 164 x 26. Weight in Grams: 528. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9781118404843

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 23.09
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Chartered Institute of Public Relations Social Media Panel
Published by John Wiley & Sons
ISBN 10: 111840484X ISBN 13: 9781118404843
New Hardcover Quantity Available: > 20
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description John Wiley & Sons. Hardcover. Book Condition: New. New copy - Usually dispatched within 2 working days. Bookseller Inventory # B9781118404843

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.83
Convert Currency

Add to Basket

Shipping: US$ 9.15
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

CIPR (Chartered Institute of Public Relations)
Published by John Wiley and#38; Sons (2012)
ISBN 10: 111840484X ISBN 13: 9781118404843
New Quantity Available: > 20
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description John Wiley and#38; Sons, 2012. HRD. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # FW-9781118404843

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 13.01
Convert Currency

Add to Basket

Shipping: US$ 11.87
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

CIPR (Chartered Institute of Public Relations)
Published by John Wiley & Sons Inc (2012)
ISBN 10: 111840484X ISBN 13: 9781118404843
New Hardcover First Edition Quantity Available: 1
Seller:
Rating
[?]

Book Description John Wiley & Sons Inc, 2012. Book Condition: New. Bookseller Inventory # GH9781118404843

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 21.65
Convert Currency

Add to Basket

Shipping: US$ 3.51
From Germany to U.S.A.
Destination, Rates & Speeds

10.

CIPR (Chartered Institute of Public Relations)
Published by Wiley (2012)
ISBN 10: 111840484X ISBN 13: 9781118404843
New Hardcover First Edition Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Wiley, 2012. Hardcover. Book Condition: New. book. Bookseller Inventory # M111840484X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 26.16
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book