The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy

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9781118443699: The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy
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A proven methodology for building a purpose-poweredorganization

Some ideas are bigger than others, and the MasterIdea—your company's purpose—is the biggest. Whetheraddressing communication between leadership and associates,suppliers to manufacturers, sales force to customers, or brand toconsumers, The Story of Purpose details a proven methodologyfor businesses, small to large, how to build a purpose-inspiredorganization to positively impact employees, customers, and thebottom line. It reveals the process for uncovering what makes acompany distinctive and guides you to discover the fundamentalforce behind the organization that no competitor can replicate orreplace.

  • The Story of Purpose incorporates stories of purposefrom Procter & Gamble, McDonald's, Newell Rubbermaid and manymore purpose-driven companies. These stories come to life in acomprehensive book that promises to guide, inspire, and transformyour organization
  • Offers a blueprint for creating powerful internal and externalmessages for current and future customers, employees, andshareholders

The Story of Purpose will leave you asking yourself "whatgets me up in the morning?" instead of "what keeps me up atnight?"

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From the Back Cover:

"Reiman has written the rare business book that is well-craftedand emotionally compelling -- and actually useful!"
Robert I. Sutton, Stanford Professor and author ofthe New York Times bestsellers The No Asshole Ruleand Good Boss, Bad Boss

"Joey Reiman, a purpose driven leader in his own right, hascreated an inspirational roadmap for leaders who want to thrive intoday's 24/7, fully transparent, and immediately accountablebusiness world."
Sandy Douglas, President, Coca-Cola North America

"Personally, I believe living a life of purpose is meaningfuland rewarding. This extends to business practices as well, as Joeyhas demonstrated in The Story of Purpose. Companies thatengage their employees in a meaningful purpose can achieve higherlevels of inspiration and engagement."
Bob McDonald, CEO, Procter & Gamble

"The Story of Purpose is one of the most insightful andthought-provoking books on branding since the beginning of the newmillennium! Joey Reiman, in a compelling way, articulates whycompanies must make their brands purpose driven and make themmeaningful to society and its stakeholders. This book is destinedto make an everlasting impact on the practice of marketing."
Jagdish N. Sheth, Charles H. Kellstadt, Professor ofMarketing, Emory University

"The Master Idea is a powerful concept that has inspired leadersat McDonald’s to re-commit both to doing good and being good– not one or the other – in all that we do."
Neil Golden, Chief Marketing Officer, McDonald'sUSA

"Over the past decade with the help of Joey's consultancy,Brighthouse, we have brought 'purpose' to more than 10 brands orbusinesses: Pepperidge Farm, Goldfish, Graco, Levolor, Calphalon,Rubbermaid and now American Standard.  Simply put,TRANSFORMATIONAL. Purpose creates value for everyone that touchesthe business by focusing energy around a big idea that canliterally change the world. My encouragement: learn from JoeyReiman because he's helped more different businesses adopt purposethan anyone alive today."
Jay Gould, CEO, American Standard

From the Inside Flap:

Some ideas are bigger than others, and the Master Idea—yourcompany's purpose—is the biggest. When Nike said, Just DoIt, the company put a voice to the belief that human beingshave no limits. When Disney asked people to wish upon a star, theyinstantly established the powerful idea that life is magical.The Story of Purpose details a proven approach to engage andalign leadership and associates, suppliers and manufacturers, asales force and customers, and brands and consumers through ahigher purpose.

The Story of Purpose offers a blueprint for creatingtimeless messaging and powerful actions for both internal andexternal stakeholders. Learn how to uncover what makes your companydistinctive and discover the fundamental force behind yourorganization that no competitor can replicate or replace. Throughstories of purpose and best practices from Procter & Gamble,McDonald's, Newell Rubbermaid, American Standard, and many morepurpose-driven companies, this book promises to help you guide,inspire, and transform your organization. You'll learn how to:

  • Discover, articulate, and activate your Master Idea
  • Move from a brand to a stand, and turn purpose intopractice
  • Lead with purpose and become the moral center of yourcompany
  • Define your organization's culture around your sharedbeliefs
  • Build a family of employees first and a company second

Your organization's Master Idea or purpose has the power topropel your company to its fullest potential. It offers theopportunity to ignite you and your employees' spirits, liberateyour creativity, unleash your compassion for others, while drivingdramatic business results. Instead of focusing on what keeps you upat night, The Story of Purpose will leave you askingyourself "what gets me up in the morning?"

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Book Description John Wiley Sons Inc, United States, 2013. Hardback. Condition: New. 1. Auflage. Language: English . Brand New Book. A proven methodology for building a purpose-powered organization Some ideas are bigger than others, and the Master Idea your company s purpose is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace. The Story of Purpose incorporates stories of purpose from Procter Gamble, McDonald s, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organizationOffers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders The Story of Purpose will leave you asking yourself what gets me up in the morning? instead of what keeps me up at night?. Seller Inventory # AAH9781118443699

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