The Silk Road Rediscovered: How Indian and Chinese Companies Are Becoming Globally Stronger by Winning in Each Others Markets

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A roadmap for understanding the business challenges andopportunities in China

By 2025, China and India will be two of the world's four largesteconomies. By then, economic ties between them should also rankamong the ten most important bilateral ties worldwide. Theirleaders are well aware of these emerging realities. In May 2013,just two months after taking charge, Premier Li Keqiang left forIndia on his first official trip outside China, a clear signal ofChina's foreign policy priorities.

The Silk Road Rediscovered is the first book ever toanalyze the growing corporate linkages between India and China. Didyou know that:

  • India's Mahindra is the fifth largest tractor manufacturer inChina?
  • Tata Motors' Jaguar Land Rover unit is the fastest growingluxury auto seller in China?
  • India's NIIT is the most influential IT training brand inChina?
  • China's Huawei has its second largest R&D center inBangalore and employs over 5000 people in India?
  • Shanghai Electric earns its largest revenues outside China fromIndia?

As these developments illustrate, pioneering Indian and Chinesecompanies are rediscovering the fabled Silk Road which joined theirnations in ancient times. Winning in each other's markets is alsomaking them stronger and whetting their appetite for further globalexpansion.

This book examines how Indian companies such as Tata ConsultancyServices, Mahindra Tractors, NIIT, Tata Motors/Jaguar Land Roverand Sundaram Fasteners have figured out how to win in China. Theirexperiences may inspire and offer lessons to other Indiancompanies. The book also examines how Chinese pioneers such asLenovo, Huawei, TBEA, Haier and Xinxing have made a strongcommitment to India and are beginning to realize the fruits of thiscommitment. The key lessons that emerge from these analyses are:the odds of success go up dramatically when executives adopt aglobal rather than local-for-local perspective and areskillful at learning on the ground.

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From the Back Cover:

Praise for The Silk Road Rediscovered

“To become really global, Indian business must extend itsfootprint to China. Equally, the arrival of brand China is alreadymaking an impact. A must-read.”
—S. Jaishankar, Ambassador of India to the UnitedStates and former Ambassador to China

“This book could not be more timely. Gupta, Pande, andWang explain well how companies in both countries can leverage offeach other.”
—Kishore Mahbubani, Dean, Lee Kuan Yew School ofPublic Policy, National University of Singapore and author, TheGreat Convergence

“This book is a timely reminder of the need to rediscover,indeed to reinvent, the Silk Road that once bound these two nationstogether. With its trenchant analysis and wide as well as deepperspective, this book is an indispensable guide.”
—Anand Mahindra, Chairman and Managing Director,Mahindra & Mahindra

“Brilliant analysis. I recommend this book highly to theleaders of not only Chinese and Indian companies but also to thoseof any aspiring global enterprise.”
—Guo Ping, Deputy Chairman and Rotating CEO, HuaweiTechnologies

“Provides a timely strategic roadmap for Chinese andIndian companies to succeed in each other’s markets.Essential reading for not only corporate executives but also policymakers.”
—Ajit Rangnekar, Dean, Indian School of Business

“Directs the searchlight on a key global relationship– that between India and China – focusing on theireconomic ties. The authors pithily say that this is just ‘DayOne’ in the evolution of this relationship. An importantstudy.”
—Nirupama Rao, former Foreign Secretary, Ministry ofExternal Affairs, India and former Ambassador of India to China andthe United States

“It is imperative that companies from India as well asChina figure out how to engage with the other country. A pioneeringbook....Lays out the case for mutual engagement and providesdetailed analyses.”
—Ratan N. Tata, Chairman, Tata Group (1991-2012)

“A pioneering work which should be on the desk of everyglobal manager and every MBA student. Gupta, Pande, and Wang haveleft a legacy which will inspire many keen observers of globalforces shaping our world.”
—Shane Tedjarati, President and CEO, Honeywell GlobalHigh Growth Regions

From the Inside Flap:

By 2025, China and India will be two of the world’s fourlargest economies. By then, economic ties between them should alsorank among the ten most important bilateral ties worldwide. Theirleaders are well aware of these emerging realities. In May 2013,just two months after taking charge, Premier Li Keqiang left forIndia on his first official trip outside China, a clear signal ofChina’s foreign policy priorities. Written by three of themost respected authorities on the India-China businessrelationship, The Silk Road Rediscovered is the first bookever to analyze the growing corporate linkages between the twoAsian giants. Did you know that:

  • India’s Mahindra is the fifth largest tractormanufacturer in China?
  • Tata Motors’ Jaguar Land Rover unit is the fastestgrowing luxury auto seller in China?
  • India’s NIIT is the most influential IT training brandin China?
  • China’s Huawei has its second largest R&D centerin Bangalore and employs over 5,000 people in India?
  • Shanghai Electric earns its largest revenues outside Chinafrom India?

As these developments illustrate, pioneering Indian and Chinesecompanies are rediscovering the fabled Silk Road which joined theirnations in ancient times. Winning in each other’s markets isalso making them stronger and whetting their appetite for furtherglobal expansion.

This book examines how Indian companies such as Tata ConsultancyServices, Mahindra Tractors, NIIT, Tata Motors/Jaguar Land Rover,and Sundaram Fasteners have figured out how to win in China. Theirexperiences may inspire and offer lessons to other Indiancompanies. The book also examines how Chinese pioneers such asLenovo, Huawei, TBEA, Haier, and Xinxing have made a strongcommitment to India and are beginning to realize the fruits of thiscommitment. The key lesson that emerges from these analyses is thatthe odds of success go up dramatically when executives adopt aglobal rather than local-for-local perspective and areskilful at learning on the ground.

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Book Description John Wiley & Sons Inc, United States, 2014. Hardback. Condition: New. 1. Auflage. Language: English. Brand new Book. A roadmap for understanding the business challenges and opportunities in China By 2025, China and India will be two of the world's four largest economies. By then, economic ties between them should also rank among the ten most important bilateral ties worldwide. Their leaders are well aware of these emerging realities. In May 2013, just two months after taking charge, Premier Li Keqiang left for India on his first official trip outside China, a clear signal of China's foreign policy priorities. The Silk Road Rediscovered is the first book ever to analyze the growing corporate linkages between India and China. Did you know that: * India's Mahindra is the fifth largest tractor manufacturer in China? * Tata Motors' Jaguar Land Rover unit is the fastest growing luxury auto seller in China? * India's NIIT is the most influential IT training brand in China? * China's Huawei has its second largest R&D center in Bangalore and employs over 5000 people in India? * Shanghai Electric earns its largest revenues outside China from India? As these developments illustrate, pioneering Indian and Chinese companies are rediscovering the fabled Silk Road which joined their nations in ancient times.Winning in each other's markets is also making them stronger and whetting their appetite for further global expansion. This book examines how Indian companies such as Tata Consultancy Services, Mahindra Tractors, NIIT, Tata Motors/Jaguar Land Rover and Sundaram Fasteners have figured out how to win in China. Their experiences may inspire and offer lessons to other Indian companies. The book also examines how Chinese pioneers such as Lenovo, Huawei, TBEA, Haier and Xinxing have made a strong commitment to India and are beginning to realize the fruits of this commitment. The key lessons that emerge from these analyses are: the odds of success go up dramatically when executives adopt a global rather than local-for-local perspective and are skillful at learning on the ground. Seller Inventory # AAH9781118446232

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