X: The Experience When Business Meets Design

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9781118456545: X: The Experience When Business Meets Design

Welcome to a new era of business in which your brand is defined by those who experience it.

Do you know how your customers experience your brand today?

Do you know how they really feel?

Do you know what they say when you re not around?

In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share.

In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences.

This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within.

Brian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including:

  • How our own experience gets in the way of designing for people not like us
  • Why empathy and new perspective unlock creativity and innovation
  • The importance of User Experience (UX) in real life and in executive thinking
  • The humanity of Human-Centered Design in all you do
  • The art of Hollywood storytelling from marketing to product design to packaging
  • Apple’s holistic approach to experience architecture
  • The value of different journey and experience mapping approaches

The future of business lies in experience architecture and you are the architect.

Business, meet design.

X

"synopsis" may belong to another edition of this title.

From the Inside Flap:

X=EXPERIENCE

Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around?

Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.

Great products are no longer good enough to win in business. Creative marketing and delightful customer service too are not enough to succeed. Success and the future of business is experiential and this is the time to learn how to create and cultivate meaningful experiences.

This isn't your ordinary business book. It was actually designed to be a sensational experience. Its aesthetic is meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And the design of this book, along with what fills its pages, was done using the principles shared within.

Welcome to a new era of business in which your brand is defined by those who experience it.

The future of business lies in experience architecture and you are the architect.

From the Back Cover:

EXPERIENCE IS THE MOST IMPORTANT THING IN BUSINESS.

YET, MOST EXECUTIVES AND ENTREPRENEURS NEGLECT THE VALUE OF DESIGNING EXPERIENCES FROM THE ONSET. THEY TALK, BUILD, AND SELL AROUND IT, WHILE STILL MISSING IT. WITH X, YOU WILL LEARN THE IMPORTANCE OF EXPERIENCE AND HOW TO DESIGN EXPERIENCES. WHY? BECAUSE EXPERIENCE IS EVERYTHING. EXPERIENCE IS HUMAN. EXPERIENCE IS SENSORY. THAT'S WHY THE FUTURE OF BRANDING IS EXPERIENCE ARCHITECTURE. IT'S PERSONAL. IT'S CULTURALLY AND CONTEXTUALLY RELEVANT. IT'S ASPIRATIONAL. AS YOU READ THIS BOOK YOU'LL QUICKLY REALIZE THAT IT'S INTENDED TO DELIVER A THOUGHTFUL AND INTENTIONAL EXPERIENCE. AND THAT'S THE POINT.

"About this title" may belong to another edition of this title.

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Book Description John Wiley Sons Inc, United States, 2015. Hardback. Book Condition: New. 1. Auflage. Language: English . Brand New Book. Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: * How our own experience gets in the way of designing for people not like us * Why empathy and new perspective unlock creativity and innovation * The importance of User Experience (UX) in real life and in executive thinking * The humanity of Human-Centered Design in all you do * The art of Hollywood storytelling from marketing to product design to packaging * Apple s holistic approach to experience architecture * The value of different journey and experience mapping approaches The future of business lies in experience architecture and you are the architect. Business, meet design. X. Bookseller Inventory # AAH9781118456545

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Book Description John Wiley Sons Inc, United States, 2015. Hardback. Book Condition: New. 1. Auflage. Language: English . Brand New Book. Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: * How our own experience gets in the way of designing for people not like us * Why empathy and new perspective unlock creativity and innovation * The importance of User Experience (UX) in real life and in executive thinking * The humanity of Human-Centered Design in all you do * The art of Hollywood storytelling from marketing to product design to packaging * Apple s holistic approach to experience architecture * The value of different journey and experience mapping approaches The future of business lies in experience architecture and you are the architect. Business, meet design. X. Bookseller Inventory # AAH9781118456545

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Book Description Hardcover. Book Condition: New. 1st. Hardcover. Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? D.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 256 pages. 0.900. Bookseller Inventory # 9781118456545

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Book Description Wiley. Paperback. Book Condition: New. 256 pages. Prioritize user experience design to deliver remarkable service worth sharingIf you search for the 7 stages of experience, youre sure to find some of the most incredible thoughts on experience design going back to Walt Disney himself. But why is experience so important Because the very people youre hoping to reach are now far too elusive, thanks to empowering and always-on social technologies. At the center of everything is the need for people to share experiences, including your products and services. X outlines the importance of user experience for executives to appreciate and also experience themselves. Through rich visualization and a balance of pragmatic and inspirational text, X artfully motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind. It is designed to galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance engagement and relationships for a new generation of consumerism. Walks you through a day in the life of your connected consumer to see how shared experiences play a role in decision makingIntroduces the roles necessary to shape and steer meaningful and shareable experiencesShares new models to design experiences that rival those created by the best in the business Shows how to measure the impact of experiences and how experiences influence decisions and affect the bottom lineDiscover how user experiences provide opportunities to organizations of all shapes and sizes and learn how to create remarkable and shareable experiences. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9781118456545

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Book Description John Wiley & Sons Inc, 2015. Book Condition: New. Welcome to a new era of business in which your brand is defined by those who experience it. Num Pages: 256 pages. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 201 x 250 x 21. Weight in Grams: 822. . 2015. 1st Edition. Hardcover. . . . . . Bookseller Inventory # V9781118456545

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