Learning Social Media Marketing: A Video Introduction

9781118466063: Learning Social Media Marketing: A Video Introduction

Learn the essentials of social media marketing with this 8-hour, self-paced video training software

Social media marketing is an essential tool for today's businesses. This economical, professionally produced video course will help you quickly grasp essential concepts and employ the latest social media marketing tactics, preparing you to take advantage of the newest techniques. Eight hours of focused instruction cover the various platforms available, how to craft a campaign and build social networks, advice on leveraging different types of content, tips on monitoring conversations, and how to measure the results of your efforts.

  • Features an easy-to-use interface with custom bookmarks and downloadable tutorial files
  • Provides hands-on exercises that help you understand the concepts and gain confidence
  • Covers the different platforms, crafting the campaign, building social networks, leveraging content, monitoring conversations, and measuring results
  • Videos can be viewed on a PC or laptop, a smartphone, and a tablet
  • Includes access to a streaming version of the videos that you can view from any computer with an internet connection

Learning Social Media Marketing: A Video Introduction is an efficient, cost-effective way to learn about the hottest topic in marketing and start putting social media to work for you.

System Requirements:

  • Display resolution of 1024x768 or higher
  • Pentium 4, 2.6GHz or higher, or Apple Mac G5
  • 512MB RAM


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From the Back Cover:

Expert Social Media Marketing Video Instruction

Master social media marketing with this high-definition, high-quality video training that features more than six hours of instruction from well-known social media strategist Dave Evans. Follow his step-by-step video lessons and exercises from your tablet, smartphone, or computer and gain the skills you need to build a thriving social media marketing campaign.

Master these topics and more

  • Crafting an effective social media marketing program
  • Getting your entire organization to support your program
  • Extending social media to customer care
  • Understanding which platforms and what types of content to use when
  • Using social media to build brand advocates
  • Measuring the success of your program

Easily navigate to the table of contents and included tutorial files

Learn from 6 hours of hi-def, 1280x720 video and go full screen for complete immersion

Search lesson and chapter descriptions to easily find the lessons you need

Highlight, annotate, and quickly revisit key content with custom bookmarks

About the Author:

Dave Evans is VP of social strategy at Social Dynamx, a software firm delivering scalable social technology for customer care. Dave has worked with global brands, including Dell India, Pepsico, DISH, and Time Warner Cable. He is a ClickZ columnist and has served on advisory boards for ad:tech and the Word of Mouth Marketing Association. video2brain has been helping people upgrade their skills with world-class video training for over 10 years.

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Dave Evans; video2brain
Published by Sybex (2012)
ISBN 10: 1118466063 ISBN 13: 9781118466063
New First Edition Quantity Available: 1
Irish Booksellers
(Rumford, ME, U.S.A.)

Book Description Sybex, 2012. DVD-ROM. Book Condition: New. book. Bookseller Inventory # M1118466063

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