Built-In Social: Essential Social Marketing Practices for Every Small Business

3.59 avg rating
( 22 ratings by Goodreads )
 
9781118529744: Built-In Social: Essential Social Marketing Practices for Every Small Business

How to redesign your business for social relevance and profitable success

Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community—even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business with its ideal customers and ensures your organization's continued relevance and success.

  • Intended for mainstream businesses that want to get results from social media networking and marketing but have been frustrated by the obstacles, namely, the lack of a basic method or structure (and a practical step-by-step approach) for converting relevant social qualities into profitable outcomes
  • Author Jeff Korhan is a speaker, trainer, and coach helping mainstream small businesses increase their influence, enhance customer relationships, and accelerate growth

Built-In Social will show you how to turn visibility, authenticity, accessibility, community, and relevance into measurable and profitable gains.

"synopsis" may belong to another edition of this title.

From the Inside Flap:

Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one says: collaborate with the customers whose trust you have earned to develop better products and services for them. In a connected economy, businesses are in shared relationships with customers, employees, and other influencers in the community—even competitors.

Built-In Social provides a step-by-step approach to building a social marketing channel that aligns your business with its ideal customers. It offers essential practices for achieving higher search rankings for your business and making it more relevant for the communities it serves.

Built-In Social delivers practical advice for using social marketing to leverage your experience and expertise to make your business brand more likable and trusted, including:

  • The role of search engines and how they influence buying behaviors
  • Why content marketing is a vital component of any social marketing strategy
  • Best practices for using LinkedIn, Facebook, Twitter, Google+ (and more) to engage your social marketing with new buyers
  • How to create digital marketing assets that convert community trust into profitable outcomes
  • Why every small business should embrace the intersection of social, location, and mobile marketing

As consumers move online in greater numbers, their collective voice will get even stronger, creating disruption in every community, business sector, and industry. Build your business for a connected economy that is becoming profoundly social.

From the Back Cover:

Imagine a web that has perfect access to information—a social web that is a digital copy of your physical world. That possibility is here today.

Is your business ready?

Praise for Built-in Social

"What everyone gets wrong is what Jeff Korhan pushes into the foreground with Built-In Social. Learn from Jeff, or recover from your mistakes later."
—Chris Brogan, CEO of Human Business Works

"If you want to know how to build an audience of loyal fans who become paying customers, Built-In Social is your road map. Grab a copy and follow the path Korhan clearly lays out for you."
—Michael Stelzner, CEO of Social Media Examiner and host of the Social Media Marketing podcast

"Successful social media marketing is the perfect mix of genuine relationship-building skills and great online technical skills. Jeff Korhan's new book creates that perfect blend as he guides readers through practical steps to achieve measurable results. Jeff truly walks his talk—he's the real deal. I've enjoyed reading his excellent online communications for many years."
—Mari Smith, Social media thought leader, author of The New Relationship Marketing, and coauthor of Facebook Marketing: An Hour A Day

"The truth that runs through Built-In Social is that there's never been a greater time to design the business and the life you want."
—John Jantsch, Author of Duct Tape Marketing and The Commitment Engine

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Jeff Korhan
Published by Wiley (2013)
ISBN 10: 111852974X ISBN 13: 9781118529744
New Hardcover First Edition Signed Quantity Available: 1
Seller:
Scout & Morgan Books
(Cambridge, MN, U.S.A.)
Rating
[?]

Book Description Wiley, 2013. Hardcover. Book Condition: New. Dust Jacket Condition: New. 1st Edition. Brand new and signed by author. Ships within 24 hours!. Signed by Author(s). Bookseller Inventory # 1311147

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 11.98
Convert Currency

Add to Basket

Shipping: US$ 3.95
Within U.S.A.
Destination, Rates & Speeds

2.

Jeff Korhan
Published by John Wiley and Sons
ISBN 10: 111852974X ISBN 13: 9781118529744
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description John Wiley and Sons. Book Condition: New. Brand New. Bookseller Inventory # 111852974X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 13.64
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

3.

Korhan, Jeff
ISBN 10: 111852974X ISBN 13: 9781118529744
New Quantity Available: 1
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2013. HRD. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # KS-9781118529744

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.17
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

Jeff Korhan
Published by John Wiley Sons Inc, United States (2013)
ISBN 10: 111852974X ISBN 13: 9781118529744
New Hardcover Quantity Available: 1
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description John Wiley Sons Inc, United States, 2013. Hardback. Book Condition: New. New.. Language: English . Brand New Book. How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business with its ideal customers and ensures your organization s continued relevance and success. Intended for mainstream businesses that want to get results from social media networking and marketing but have been frustrated by the obstacles, namely, the lack of a basic method or structure (and a practical step-by-step approach) for converting relevant social qualities into profitable outcomesAuthor Jeff Korhan is a speaker, trainer, and coach helping mainstream small businesses increase their influence, enhance customer relationships, and accelerate growth Built-In Social will show you how to turn visibility, authenticity, accessibility, community, and relevance into measurable and profitable gains. Bookseller Inventory # AAS9781118529744

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 18.77
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Jeff Korhan
Published by John Wiley Sons Inc, United States (2013)
ISBN 10: 111852974X ISBN 13: 9781118529744
New Hardcover Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description John Wiley Sons Inc, United States, 2013. Hardback. Book Condition: New. New.. Language: English . Brand New Book. How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business with its ideal customers and ensures your organization s continued relevance and success. Intended for mainstream businesses that want to get results from social media networking and marketing but have been frustrated by the obstacles, namely, the lack of a basic method or structure (and a practical step-by-step approach) for converting relevant social qualities into profitable outcomesAuthor Jeff Korhan is a speaker, trainer, and coach helping mainstream small businesses increase their influence, enhance customer relationships, and accelerate growth Built-In Social will show you how to turn visibility, authenticity, accessibility, community, and relevance into measurable and profitable gains. Bookseller Inventory # AAS9781118529744

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 20.50
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Jeff Korhan
Published by John Wiley Sons Inc, United States (2013)
ISBN 10: 111852974X ISBN 13: 9781118529744
New Hardcover Quantity Available: 10
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description John Wiley Sons Inc, United States, 2013. Hardback. Book Condition: New. New.. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business with its ideal customers and ensures your organization s continued relevance and success. Intended for mainstream businesses that want to get results from social media networking and marketing but have been frustrated by the obstacles, namely, the lack of a basic method or structure (and a practical step-by-step approach) for converting relevant social qualities into profitable outcomesAuthor Jeff Korhan is a speaker, trainer, and coach helping mainstream small businesses increase their influence, enhance customer relationships, and accelerate growth Built-In Social will show you how to turn visibility, authenticity, accessibility, community, and relevance into measurable and profitable gains. Bookseller Inventory # BZV9781118529744

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 21.53
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Jeff Korhan
Published by John Wiley & Sons
ISBN 10: 111852974X ISBN 13: 9781118529744
New Hardcover Quantity Available: 1
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description John Wiley & Sons. Hardcover. Book Condition: New. New copy - Usually dispatched within 2 working days. Bookseller Inventory # B9781118529744

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 16.79
Convert Currency

Add to Basket

Shipping: US$ 9.15
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Jeff Korhan
Published by John Wiley & Sons Inc (2013)
ISBN 10: 111852974X ISBN 13: 9781118529744
New Hardcover Quantity Available: 1
Seller:
Rating
[?]

Book Description John Wiley & Sons Inc, 2013. Book Condition: New. Bookseller Inventory # TH9781118529744

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.11
Convert Currency

Add to Basket

Shipping: US$ 3.52
From Germany to U.S.A.
Destination, Rates & Speeds

9.

Korhan, Jeff
Published by Wiley (2013)
ISBN 10: 111852974X ISBN 13: 9781118529744
New Hardcover Signed Quantity Available: 1
Seller:
Redux Books
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Wiley, 2013. Hardcover. Book Condition: New. New hardcover wtih DJ. SIGNED BY AUTHOR. An Unused, unmarked and unblemished copy.; 100% Satisfaction Guaranteed! Ships same or next business day!. Signed by Author. Bookseller Inventory # 11310070050

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 27.94
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

Korhan, Jeff
Published by Wiley (2013)
ISBN 10: 111852974X ISBN 13: 9781118529744
New Hardcover Signed Quantity Available: 1
Seller:
Redux Books
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Wiley, 2013. Hardcover. Book Condition: New. New hardcover with DJ. SIGNED BY AUTHOR. An Unused, unmarked and unblemished copy.; 100% Satisfaction Guaranteed! Ships same or next business day!. Signed by Author. Bookseller Inventory # 51310090005

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 27.94
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book