How to Measure Anything: Finding the Value of Intangibles in Business

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9781118539279: How to Measure Anything: Finding the Value of Intangibles in Business
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Now updated with new measurement methods and new examples,How to Measure Anything shows managers how to informthemselves in order to make less risky, more profitable businessdecisions

This insightful and eloquent book will show you how to measurethose things in your own business, government agency or otherorganization that, until now, you may have considered"immeasurable," including customer satisfaction, organizationalflexibility, technology risk, and technology ROI.

  • Adds new measurement methods, showing how they can be appliedto a variety of areas such as risk management and customersatisfaction
  • Simplifies overall content while still making the moretechnical applications available to those readers who want to digdeeper
  • Continues to boldly assert that any perception of"immeasurability" is based on certain popular misconceptions aboutmeasurement and measurement methods
  • Shows the common reasoning for calling something immeasurable,and sets out to correct those ideas
  • Offers practical methods for measuring a variety of"intangibles"
  • Provides an online database (www.howtomeasureanything.com) ofdownloadable, practical examples worked out in detailedspreadsheets

Written by recognized expert Douglas Hubbard—creator ofApplied Information Economics—How to Measure Anything,Third Edition illustrates how the author has used his approachacross various industries and how any problem, no matter howdifficult, ill defined, or uncertain can lend itself to measurementusing proven methods.

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From the Back Cover:

Praise for the second edition of How to Measure Anything:Finding the Value of “Intangibles” inBusiness

How to Measure Anything was already my favoritebook (just ahead of Hubbard’s second book, The Failure ofRisk Management) and one I actively promote to my students andcolleagues. But the Second Edition, improving on the alreadyexquisite first edition, is an achievement of its own. As aphysicist and economist, I applied these techniques in severalfields for several years. For the first time, somebody wrotetogether all these concerns on one canvas that is at the same timeaccessible to a broad audience and applicable by specialists. Thisbook is a must for students and experts in the field of analysis(in general) and decision-making.”
—Dr. JOHAN BRAET, University of Antwerp, Faculty ofApplied Economics, Risk Management and Innovation

“Doug Hubbard’s book is a marvelous tutorial on howto define sound metrics to justify and manage complex programs. Itis a must-read for anyone concerned about mitigating the risksinvolved with capital planning, investment decisions, and programmanagement.”
—JIM FLYZIK, former Government CIO, White House TechnologyAdvisor and CIO magazine Hall of Fame Inductee

Praise for the first edition—The bestselling BusinessMath book two years in a row!

“I love this book. Douglas Hubbard helps us create a pathto know the answer to almost any question, in business, in science,or in life . . . How to Measure Anything provides just thetools most of us need to measure anything better, to gain thatinsight, to make progress, and to succeed.”
—PETER TIPPETT, PhD, MD, Chief Technology Officer,CyberTrust, and inventor of the first antivirus software

“Interestingly written and full of case studies and richexamples, Hubbard’s book is a valuable resource for those whoroutinely make decisions involving uncertainty. This book isreadable and quite entertaining, and even those who considerthemselves averse to statistics may find it highlyapproachable.”
—Strategic Finance

“This book is remarkable in its range of measurementapplications and its clarity of style. A must-read for everyprofessional who has ever exclaimed, ‘Sure, that concept isimportant, but can we measure it?’”
—Dr. JACK STENNER, cofounder and CEO of MetaMetrics,Inc.

“Hubbard has made a career of finding ways to measurethings that other folks thought were immeasurable. Quality? Thevalue of telecommuting? The benefits of greater IT security? Publicimage? He says it can be done—and without breaking the bank .. . If you’d like to fare better in the project-approvalwars, take a look at this book.”
—ComputerWorld

From the Inside Flap:

Anything can be measured. This bold assertion is the key tosolving many problems in business and life in general. The myththat certain things can’t be measured is a significant drainon our nation’s economy, public welfare, the environment, andeven national security. In fact, the chances are good that somepart of your life or your professional responsibilities is greatlyharmed by a lack of measurement – by you, your firm, or evenyour government. Regardless of your role in business, understandingthe power of measurement will make you, those around you, and yourorganization more efficient and productive.

Using simple concepts to illustrate the hands-on application ofadvanced statistical techniques, How to Measure Anything, ThirdEdition reveals the power of measurement in our understandingof business and the world at large. This insightful and engagingbook shows you how to measure those things in your business thatyou may have previously considered immeasurable, including:customer satisfaction, organizational flexibility, technology ROI,and technology risk. Offering examples that will get you to attemptmeasurements—even when it seems impossible—this bookprovides you with the underlying knowledge and the necessary stepsfor measuring anything, especially uncertainty and risk. Thisrevised third edition provides even deeper insights into thefascinating practice of measuring intangibles, with a specialemphasis on risk management and customer satisfaction. New andupdated chapters also include:

  • A philosophical discussion of different approaches toprobabilities, including what is known as the“Bayesian” vs. “frequentist”interpretations of probability
  • Information compiled from other popular works and compellingarticles from Douglas W. Hubbard
  • Enlightening new examples of where seemingly impossiblemeasurements were resolved with surprisingly simple methods
  • More measurement myths and other perceived obstacles tomeasurement debunked

A complete and updated resource with real-world case studies andan easy-to-follow format, How to Measure Anything, ThirdEdition illustrates how author Douglas Hubbard—creator ofApplied Information Economics—has successfully applied hisapproach across various industries. You’ll learn how anyproblem, no matter how difficult, ill-defined, or uncertain, canlend itself to measurement using proven methods. Straightforwardand accessible, this is the resource you’ll turn to again andagain to measure the seemingly immeasurable.

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