The Agile Start-Up: Quick and Dirty Lessons Every Entrepreneur Should Know - Hardcover

Scheinrock, Jeff; Richter-Sand, Matt

Hardcover

ISBN 10: 1118548264 ISBN 13: 9781118548264

Publisher: Wiley, 2013

Synopsis

An inspiring and impactful compilation of the most important lessons of entrepreneurship

The tools of a digital age make it easier than ever to start a new business. And with billion-dollar IPOs and acquisitions making weekly headlines, the potential rewards are enormous. But even with all of the advantages and resources that today's entrepreneurs have access to, the likelihood of any one business succeeding is slim. That's why you need the simple, clear lessons found in The Agile Startup.

Engaging and informative, The Agile Startup doesn't offer step-by-step instructions on how to build a better mousetrap. Instead, it shows you how to build companies that continually adapt to the "real" world. Along the way, you'll discover you're not alone in your entrepreneurial endeavors, and that almost every challenge a startup can face has already been faced, and overcome, by someone in the past.

• Contains lessons culled from decades of creating successful companies, which includes possessing a flexible mindset
• Provides valuable insights, based on a market-driven philosophy, regarding launching and managing products, businesses, and brands
• Written by two authors who have a combined sixty-plus years of startup experience and understand the reasons behind their successes and failures
• A companion Website contains supplementary material that allows you to learn in a hands-on fashion long after closing the book

The journey of a startup is daunting. Think about everything that has to be overcome and you'll quickly see that the odds are stacked heavily against you. But with The Agile Startup as your guide, you'll learn exactly what it takes to succeed in your entrepreneurial endeavors.

About this title

From the Inside Flap

Even with all of the resources that today's entrepreneurs have access to, the chances of getting a company off the ground and then having it succeed are slim at best. But if you're one of the fortunate few who manage to get your startup off the runway, building and leading your own company can be one of the most rewarding experiences of your life. Nobody understands this better than coauthors Jeff Scheinrock and Matt Richter-Sand. Now, with The Agile Startup, they share the lessons they've learned over the years while founding startups, working with early-stage companies, and consulting with entrepreneurs.

Engaging and accessible, this reliable resource is for every kind of entrepreneur, from those just starting out to the established early-stage CEO. It quickly shows you how to dodge painful, common, and avoidable mistakes and get your startup in a position to prosper. Through the hundreds of startup lessons found here, you'll be exposed to the latest ideas, philosophies, frameworks, and best practices for entrepreneurship in today's dynamic global markets. You'll gain valuable insights on essential issues, including:

• Reducing your risk by turning assumptions into facts as quickly as possible
• How to put together a powerhouse founding team and the best way to make partnerships work
• Using your competition to gain an advantage, breaking down a market, and effectively acquiring customers
• Perfecting your startup pitch, from getting your audience to understand your idea in less than three seconds to a surprisingly simple way to figure out if your pitch is working
• How to find the perfect investors and determine if you even need one in the first place
• Transitioning from the "feasibility" stage of the Entrepreneur's Lifecycle to actual business building activities
• And much more

And in an effort to maximize the value you'll get from this book, the authors have stamped every lesson with one or more of the six stages of the Entrepreneur's Lifecycle—the distinct stages every entrepreneur goes through—from pre-idea to scale. This will allow you to quickly get through the book if you're strapped for time, like most entrepreneurs are, and need to focus on a specific situation.

Filled with time-tested strategies and crucial lessons from both successful ventures and those that have risen from the ashes of failed ideas, The Agile Startup will put you in a better position to excel at this demanding endeavor and help you to start living your entrepreneurial dream.

Be sure to visit www.agilestartup.com, where the authors frequently post new startup strategies. The site also contains many other timely tools and tactics for the avid entrepreneur.

About the Author

JEFF SCHEINROCK is currently a Continuing Lecturer at UCLA Anderson School of Management. He is also President and CFO of the venture investment firm Originate. Scheinrock has personally raised over $1 billion in venture capital, served as the chief investment officer of a fund-of-funds, and helped take Packard Bell from inception to over $7 billion in annual revenue. He has negotiated in excess of $1 billion in bank debt and $3 billion in trade credit from companies such as Intel, Microsoft, Panasonic, Tatung, Lite-On, and Seagate. Scheinrock also handled the negotiation and structuring of many acquisitions, including Zenith Data Systems and Ark Interface Software, among others.

MATT RICHTER-SAND is a serial entrepreneur, having launched three businesses. An Air Force veteran, he earned an MBA from UCLA before spending two years as a venture capitalist. Currently, he mentors entrepreneurs and is actively building his third startup.

Edition details

• Publisher: Wiley
• Publication date: 2013
• ISBN 10: 1118548264
• ISBN 13: 9781118548264
• Binding: Hardcover
• Language: English
• Edition number: 1
• Number of pages: 368