Five Stars: Putting Online Reviews to Work for Your Business

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9781118689448: Five Stars: Putting Online Reviews to Work for Your Business

Create positive visibility for your business with this essential roadmap

Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue. Five Stars is the perfect guide to a timely and crucial marketing tactic for today's savvy small business owners and marketers. Find out how to get more (and better) online reviews for your business, track and monitor them, leverage them effectively in social media and elsewhere, and handle negative reviews with aplomb.

Packed with tools, techniques, and great case studies, this practical book is what you need to grab the reins, shape the online conversation, and get reviews that sell.

  • Shows you how to get and leverage online reviews from websites such as Yelp and niche sites related to your business
  • Explains tools, techniques, and tactics you can use to start shaping conversations and building positive visibility
  • Demystifies a complex topic, empowering you to make the most of this valuable marketing tactic
  • Written by the expert author team of the popular and practical SEO_An Hour a Day books; the authors offer a similar task-based approach to help you succeed

If you're a retail, service, or e-commerce marketer, you won't want to miss Five Stars: Putting Online Reviews to Work for Your Business.

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From the Back Cover:

The Smart Business Guide to Online Reviews

From Yelp to Google to e-commerce websites, online reviews have the power to attractnew customers and encourage sales. With this comprehensive,hands-on guide, you'll quickly get upto speed on the tools, tactics andtechniques to cultivate positive reviews, show them off, and learn fromcustomer feedback to improve your business. You'll also learn the mosteffective methods for dealing with negative reviews, so that you can view them as an opportunity, not a catastrophe. With greater visibility and bettercontrolof your online reputation, you can finally let your reviews drive successfor your business!

  • Get inside the heads of reviewersand understand what triggers positive and negative reviews
  • Harness customer insights by monitoring feedback and learning from your reviews
  • Follow key steps to bring in morepositive reviews and prevent negative ones
  • Create a successful action planutilizing best practices and need-to-know tips
  • Turn negative reviews into marketing opportunities with strategic responses
  • Show off your positive reviews toensure that they're found
  • Maintain momentum to continue tobring in new customers

Praise for Five Stars

This comprehensive book shows savvy business owners and marketers the techniques for getting the absolute most from online reviews. Apply these winning strategies and proven processes to gain visibility and customers.

Andrew Shotland, localseoguide.com

Five Stars spills the secrets for getting, managing, and leveraging customer reviews to influence stronger reputations, higher pricing, and positive purchase decisions. It's a goldmine!

Barbara Findlay Schenck, Author of Branding For Dummies and Small Business Marketing Kit For Dummies

Your online reputation is in the hands of your customers. Make great use of this book in understanding how that might work best for you.

Chris Brogan, Publisher of Owner magazine and Coauthor of Trust Agents

This guide provides a handy road map to turning your customers' opinions into an effective marketing tool. It is a worthwhile investment for any business.

Gwen Moran, Award-Winning Small Business Expert and Author

About the Author:

Online marketing consultants Gradiva Couzin and Jennifer Grappone have improved the online presence of a wide variety of companies in entertainment, software, local services, non-profit, and retail for over a decade. They develop and implement thoughtful, results-oriented strategies for SEO, social media, and paid search by combining good writing, compelling content, search-friendly site design, and usability.

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