The Handbook of Media Audiences

ISBN 13: 9781118721391

The Handbook of Media Audiences

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9781118721391: The Handbook of Media Audiences
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This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.

  • Details the study of audiences and how it is changing in relation to digital media
  • Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
  • Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
  • Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them
  • Includes contributions from some of the most outstanding international scholars in the field

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From the Back Cover:

Digital media have dramatically increased the nature and diversity of the ways people can access media content, and the bias that audiences occupy a position of “reception” is giving way to an understanding of audiences as media-active. The contributions assembled here offer an expansion of the conceptual frameworks underlying the field and a wealth of research wisdom and expertise for researchers requiring a solid foundation in the complexity of “audience” and “audiences” and of existing research traditions. Placing the emphasis on technologies, theories, research methods and research pragmatics, this handbook brings together leading international scholars to provide a comprehensive overview of the complexity and diversity of audience studies.

About the Author:

Virginia Nightingale held the position of Associate Professor with the School of Communication Arts at the University of Western Sydney until her retirement in 2010. Her publications include Media and Audiences: New Perspectives (with Karen Ross, 2003) and Critical Perspectives: Media and Audiences (with Karen Ross, 2003), and New Media Worlds: Challenges for Convergence (ed. with Tim Dwyer, 2007).

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9781405184182: The Handbook of Media Audiences

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ISBN 10:  1405184183 ISBN 13:  9781405184182
Publisher: Wiley-Blackwell, 2011
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