Business Transformation: A Roadmap for Maximizing Organizational Insights (Wiley and SAS Business Series)

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9781118724651: Business Transformation: A Roadmap for Maximizing Organizational Insights (Wiley and SAS Business Series)
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Effectively introduce and promote analytics within your enterprise

All companies use information to set strategies and accomplish business objectives. But how many CEOs and CIOs would say they are satisfied that their companies get maximum value from information? Business Transformation reveals how SAS's Information Evolution Model (IEM) can be used together with analytics for groundbreaking results. Author Aiman Zeid provides the necessary information you need to introduce and promote the use of analytics and insight across your organization. Along with examples and best practices of global companies that have successfully been through this process, you'll learn how to identify the starting point and develop a road map for execution.

  • Reveals how to introduce and promote the use of analytics and insights across your organization
  • Written by a lead developer at SAS global Business Intelligence Competency Center program and services
  • Features global case studies and examples

Practical and insightful, this reference provides businesses with an essential blueprint for creating improvements that optimize business returns and put the potential of data analytics to work.

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From the Inside Flap:

Is your organization getting maximum value from its data?Organizations should use information to set strategies andaccomplish business objectives. However, many struggle to embedthis process into their organization’s DNA. As part of theWiley and SAS Business Series, Business Transformation: ARoadmap for Maximizing Organizational Insights helps CEOs,CFOs, CMOs, CIOs, and business leaders better understand how topromote business analytics within their organizations and use it todevelop a roadmap for success.

SAS has developed an Information Evolution Model (IEM) to aidorganizations in assessing how they use information to drivebusiness. The goal of Business Transformation is to explainhow IEM can be used, together with analytics, to develop successfulstrategies. The key is aligning the organization’s pillars toevolve the maturity level of organizations.

Today’s global economy requires that predictive analyticsand forecasting play a more active role in decisionmaking. Thisbook provides not only best practices in managing and analyzingdata, but also real-world examples from global organizations thathave successfully completed this transformation into using businessanalytics in a more proactive, powerful way. Zeid arguespersuasively that you can’t just bring in technology to solveyour business problems and expect it to do all of the work. Butrather, you must have the infrastructure capabilities, the skilledresources, the information processes, and the cultural commitmentto derive the most value from your data.

Business Transformation teaches business leaders to aligntheir resources and develop a fact-based and analytically drivenenvironment. It provides the blueprint organizations need tounderstand business insight, harness its power, and then develop aroadmap to transform their organization for success intoday’s digital economy.

From the Back Cover:

Praise for Business Transformation: A Roadmap forMaximizing Organizational Insights

“The SAS Information Evolution Model has helped manyorganizations become analytical competitors. This very useful bookprovides considerably more detail about each step of the model, andexplains how tools and structures like centers of excellence canhelp organizations advance.”
Thomas H. Davenport, President's DistinguishedProfessor, Babson College, Co-author of Competing onAnalytics, Analytics at Work, and Keeping Up with theQuants

“In the Age of Discovery, the most important voices werenot those who told us that a new world existed. The leaders whomade a real difference were those who drew the maps that [a] showedus how to get to that new world and [b] told us what we should dowhen we arrived. Aiman Zeid is such a voice. His book is low onhyperbole and high on practical advice. Zeid is the Lewis &Clark of the analytical age. He has made the journey to theanalytical frontier and has returned with invaluable lessons onbusiness transformation.”
Thornton May, Futurist, Executive Director, and Deanof the IT Leadership Academy

“The organizational challenges covered in this bookrepresent some of the top priorities for visionary executives andleaders who understand the need to introduce real and positivechange in their organizations. Those leaders will find thecomprehensive approach and strategies outlined in this bookpractical and invaluable.”
Suteera Sripaibulya, Senior Executive Vice Presidentand CIO, Bangkok Bank PCL, Thailand

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