QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground - Hardcover

Stratten, Scott; Kramer, Alison

Hardcover

ISBN 10: 1118732758 ISBN 13: 9781118732755

Publisher: Wiley, 2013

Synopsis

Easy to digest tips and tools on how not to run a business

Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do. Easy to digest, easy to avoid. The book is separated into several sections, and each will include a story related to the topic in addition to tips and explanations on what not to do.

• Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service
• Written by Scott Stratten, author of UnMarketing and the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing; he has appeared on Mashable.com and CNN.com, and in the Wall Street Journal, USA Today, and Fast Company

It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.

About this title

About the Author

SCOTT STRATTEN is the President of UnMarketing. He has written many fancy best-selling business books, but that shouldn’t influence this purchase. Go ahead, flip through it. It’s a freaking picture book, you either like it or you don’t. Scott was named one of the top five social media influencers in the world on Forbes.com.

From the Back Cover

The kittens are counting on you.

If you knew that your terrible business decisions could cost a kitten its life, would you still do it? Of course not. No one wants to hurt a kitten, and no one wants to damage their own business through easily avoidable mistakes. But the trick is knowing which things are the wrong things to do.

Experts are constantly telling us how to improve our businesses. Hundreds of books on the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that’s waiting for you out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do―with advice that’s easy to digest on mistakes that are easy to avoid.

It’s like a picture book for the fed-up.

Using real-life examples from human resources, marketing, branding, networking (in person and online), public relations, and customer service, QR Codes Kill Kittens offers tips and guidance on how to prevent slip-ups such as:

• Using QR codes, and other bright and shiny technologies, because you can, and not because you should
• Insulting, ignoring, and generally avoiding those “pesky” customers
• Trying to profit from world events, disasters, and other self-interested social media practices
• Thinking we can automate authenticity
• Focusing on what’s next, instead of working on fixing what you’re doing now
• And so many more cringe-worthy errors in judgment

It doesn’t do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten’s life, it’s worth it.

Visit UnMarketing.com.

From the Inside Flap

The kittens are counting on you.

If you knew that your terrible business decisions could cost a kitten its life, would you still do it? Of course not. No one wants to hurt a kitten, and no one wants to damage their own business through easily avoidable mistakes. But the trick is knowing which things are the wrong things to do.

Experts are constantly telling us how to improve our businesses. Hundreds of books on the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that's waiting for you out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do--with advice that's easy to digest on mistakes that are easy to avoid.

It's like a picture book for the fed-up.

Using real-life examples from human resources, marketing, branding, networking (in person and online), public relations, and customer service, QR Codes Kill Kittens offers tips and guidance on how to prevent slip-ups such as:

• Using QR codes, and other bright and shiny technologies, because you can, and not because you should
• Insulting, ignoring, and generally avoiding those "pesky" customers
• Trying to profit from world events, disasters, and other self-interested social media practices
• Thinking we can automate authenticity
• Focusing on what's next, instead of working on fixing what you're doing now
• And so many more cringe-worthy errors in judgment

It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.

Visit UnMarketing.com.

Edition details

• Publisher: Wiley
• Publication date: 2013
• Language: English
• ISBN 10: 1118732758
• ISBN 13: 9781118732755
• Binding: Hardcover
• Edition number: 1
• Number of pages: 208