QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground

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9781118732755: QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground
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Easy to digest tips and tools on how not to run a business

Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do. Easy to digest, easy to avoid. The book is separated into several sections, and each will include a story related to the topic in addition to tips and explanations on what not to do.

  • Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service
  • Written by Scott Stratten, author of UnMarketing and the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing; he has appeared on Mashable.com and CNN.com, and in the Wall Street Journal, USA Today, and Fast Company

It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.

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Review:

From the Author: Scott Stratten - The Kittens Are Counting On You

Think Before You QR Code

I don’t know where this QR code takes me when scanned, I wish I did. I tried to follow the “three easy steps” but I feel like one important step is missing.

Step 0.5: Don’t put QR code behind GIANT BAR

The code is unscannable. It’s taking up valuable space, looking fancy and modern, and doing absolutely nothing. This is my main issue with QR codes and so many of the things we try in business - they just don’t work. We need to be thinking about functionality for our customers. Did you know that 50% of people who scan a QR code would never scan one again? You know why? Because they didn’t work. They didn’t bring value. They made people jump through an unnecessary and all to often non-functioning hoop.

Stop it.

Those Poor Kittens

Step 1. Put QR code on door

Step 2. Make the code small enough that people need to get really close to scan it.

Step 3. As they approach, have the door automatically open into the person.

Step 4. Profit...

Where QR Codes Belong

Twenty years ago, QR codes were created for manufacturers. They were better options than bar codes when a lot of information needed to be shared.

They are still used for this purpose in many industries today.

So, if you see a QR code in your toilet, that’s exactly where it belongs.

From the Inside Flap:

The kittens are counting on you.

If you knew that your terrible business decisions could cost akitten its life, would you still do it? Of course not. No one wantsto hurt a kitten, and no one wants to damage their own businessthrough easily avoidable mistakes. But the trick is knowing whichthings are the wrong things to do.

Experts are constantly telling us how to improve our businesses.Hundreds of books on the market are filled with advice from theseexperts. But how can you filter out all of the bad advice,misinformation, and misuse of business tools that's waiting for youout there? None of us needs another list of what we should bedoing. QR Codes Kill Kittens tells you what not todo—with advice that's easy to digest on mistakes that are easyto avoid.

It's like a picture book for the fed-up.

Using real-life examples from human resources, marketing,branding, networking (in person and online), public relations, andcustomer service, QR Codes Kill Kittens offers tips andguidance on how to prevent slip-ups such as:

  • Using QR codes, and other bright and shiny technologies,because you can, and not because you should
  • Insulting, ignoring, and generally avoiding those "pesky"customers
  • Trying to profit from world events, disasters, and otherself-interested social media practices
  • Thinking we can automate authenticity
  • Focusing on what's next, instead of working on fixing whatyou're doing now
  • And so many more cringe-worthy errors in judgment

It doesn't do you any good to do a few things right and a lot ofthings wrong. Find out what not to do. If reading this book savesjust one kitten's life, it's worth it.

"About this title" may belong to another edition of this title.

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