The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric

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9781118760833: The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric
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Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready?

These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains:

  • The ins and outs of this brave new world of digital marketing
  • The specific techniques needed to achieve high customer engagement
  • The modern innovations that help you outperform the competition
  • The best targeting and positioning practices for today's digital era
  • How customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential

With the authors' decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.

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From the Back Cover:

Praise for The Digital Marketer

“The world of work changes faster than ever. As Larry Weber and Lisa Henderson explain here, ‘Standing still is extraordinarily risky.’ But taking action just to take action is no solution. With so many options at hand, it’s important to think strategically. This book can help marketing professionals see what new tools are out there, what’s working for others, and what might work for them.”
—Reid Hoffman, cofounder and chairman of LinkedIn, and coauthor of the #1 New York Times bestseller The Start-up of You

“On the surface, thinking about how to market successfully in a consumer-centric world sounds simple. But, it’s actually not. There are more marketing channels to consider. There is far more relevant data to analyze. Consumers are less loyal and more fickle than ever. The effects of social media and mobile technologies are everywhere. And, of course, technology is changing at lightning speed. Marketers everywhere need to embrace this new customer-centric world, not ignore it. The ‘digital genie’ isn’t going back into her bottle and neither is the consumer. We are at the beginning of a long, exciting evolution in marketing. Enter The Digital Marketer, Larry Weber and Lisa Leslie Henderson’s new book. It is a must-read guide on how to become a leader in this new world.”
—Linda B. Gridley, President and CEO, Gridley and Company LLC

The Digital Marketer comes at the perfect time, as customers take control of the buying process. At eBay we live this every day, and know how important keeping the customer at the center of our work is. The Digital Marketer is an excellent guide to the new marketing reality!”
—John Donahoe, President and CEO, eBay Inc.

“Weber has a keen understanding of the future of marketing. As the brave new world of digital marketing gets more complicated, and brands need to engage more with their customers—a trusted guide is necessary. The Digital Marketer is that guide.”
—Linda Boff, Executive Director, Global Digital Marketing, GE

“Weber captures the essence of what every marketer needs to know as technology becomes increasingly embedded in our lives in multiple formats from tablets, to embedded devices, all the way down to levels like sensors in traffic lights. The massive amount of resulting data and the ability to process it enables a more sophisticated marketing experience that every marketer needs to be ready for. Are you?”
—Ian Drew, Chief Marketing Officer and EVP, ARM

About the Author:

LARRY WEBER is Chairman and CEO of Racepoint Global, an advanced marketing services agency. He is a globally known expert in public relations and marketing services and frequent public speaker. Larry is also the author of four additional books on marketing, technology, and leadership: Sticks & Stones: How Digital Business Reputations Are Created Over Time...And Lost in a Click (Wiley & Sons, 2009), business bestseller Marketing to the Social Web: How Digital Customer Communities Build Your Business (Wiley & Sons, 2007, with a second edition in 2009), and Everywhere: Comprehensive Digital Business Strategy for the Social Media Era (Wiley & Sons, 2011). This latest book, The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, is due out in Spring 2014.

Weber previously founded Weber Shandwick, the world's largest PR firm. He is the Chairman of the Board of Directors of the Massachusetts Innovation and Technology Exchange, the world's largest Internet marketing association.

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