The Lean Enterprise: How Corporations Can Innovate Like Startups - Hardcover

Owens, Trevor; Fernandez, Obie

Hardcover

ISBN 10: 1118852176 ISBN 13: 9781118852170

Publisher: Wiley, 2014

Synopsis

#1 Best Seller in Lean Management

 

The first and most comprehensive book on bringing the startup mindset into large organizations. Forget vague notions of creating an "innovative culture." This book reveals the methodologies, tools, and incentive structures guiding the world's largest organizations to reclaim their innovation prowess.

Even in a tough economic climate, small startups have found ways to create innovative products in shockingly short timeframes. So why should larger, more established companies take notice? Because they have everything to gain when they examine and adopt the process, strategies, and mentality of high-growth startups. The guidelines in this book will help companies shake the lethargy, bureaucracy, and power struggles that plague large organizations.

Respected thought leaders in lean startup methodologies, Owens and Fernandez cover successful enterprise product development, establishment of innovation labs, and acquisition and integration of startups.

• Essential reading for product managers, directors, senior executives, and even board members of Fortune 2000 companies
• Presents the tools and methodologies large businesses need to compete with a new generation of highly-empowered startups
• Identifies the forces that stunt growth in large enterprises
• Offers a comprehensive approach for developing exciting products and opening vast new markets

Don't be mystified by the success of startups. Master the methods of this new era and compete on a level playing field.

About this title

About the Author

TREVOR OWENS is an entrepreneur and thought leader in Lean Startup methodologies. He is the Founder and CEO of Javelin.com, an innovation training and software company known for its Lean Startup Machine workshop that has helped tens of thousands of innovators, including those from Google, Salesforce, News Corp, Intuit, and others, start thousands of new businesses across six continents.

http://leanenterprisebook.com

http://javelin.com

OBIE FERNANDEZ is an avid writer and technology enthusiast. He works with Owens as the Co-Founder and CTO of Javelin.com. Fernandez is also author of the best selling technology book The Rails Way and the founder of multiple successful companies, including one of the world’s best known Ruby on Rails web design and development agencies, Hashrocket.

http://obiefernandez.com

From the Back Cover

The age of the traditional enterprise is over. Tiny, highly innovative, and daring startups rule the headlines and the financial bottom lines of the business world. With markets emerging seemingly from nowhere and no room whatsoever for "second place," speed is the only advantage in this new landscape. Adopting a lean approach more often associated with small startups may be the saving grace for the enterprise, but corporate leaders will have to quickly and energetically embrace this new paradigm to re-level the playing field.

The Lean Enterprise: How Corporations Can Innovate Like Startups takes an in-depth look at the methodologies, tools, development strategies, and incentive structures that are helping to guide some of the world's largest organizations to reclaim their innovation prowess.

Take an expert tour through the details of leading a lean enterprise--complete with case studies and interviews of successful innovators--to propel your organization to new frontiers in innovation.

From the Inside Flap

Opportunities and new markets appear unpredictably, and reacting to them quickly and aggressively is more important than ever for large enterprises. The monolithic nature of the enterprise, however, is quite often directly at odds with the notions of innovation and the lean methodology. For the leaders of such enterprises, a complete rethinking of strategy is in order.

Enter The Lean Enterprise, which provides enterprise leaders a detailed examination of the motivations that drive innovative individuals and the support structures they need to deliver breakthrough products and services within an enterprise context. More notably, the book points out examples of the many failures of corporate leadership to empower the very innovators within their walls. Spectacularly successful startups, such as Twitter, Pinterest, and Instagram, were founded after corporate employees became fed up with the stifling nature of corporate bureaucracy and decided it was easier, and more profitable, to venture out on their own.

Authors and Lean Startup experts Trevor Owens and Obie Fernandez will take you through methods, time tables, compensation, and financial investment related to successful enterprise innovation. They discuss the limitations of traditional innovation structures including skunk works, innovation labs, and intrepreneurship programs while introducing their own solution—the innovation colony. These concepts are illustrated further through a series of case studies and interviews that indicate real-world examples within large enterprises.

With the largest organizations in the world taking note of the obvious advantages of the lean approach, it is only a matter of time before enterprises level the innovation playing field. The Lean Enterprise: How Corporations Can Innovate Like Startups shows you how to unlock the hidden potential within your organization, today.

Edition details

• Publisher: Wiley
• Publication date: 2014
• Language: English
• ISBN 10: 1118852176
• ISBN 13: 9781118852170
• Binding: Hardcover
• Edition number: 1
• Number of pages: 256