Persuasion: The Art of Getting What You Want

0 avg rating
( 0 ratings by Goodreads )
 
9781119089667: Persuasion: The Art of Getting What You Want

Praise for persuasion the art of getting what you want

"Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition."
--Mike Litman, CEO, Connect To Success, Inc. and coauthor of "Conversations with Millionaires"

"Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!"
--Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the "Guerrilla Marketing" series of books

"Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate."
--Chet Holmes, Fortune 500 superstrategist and author of the "Mega Marketing," "Business Growth Masters," and "Guerrilla Marketing Meets Karate Master" sales programs

"Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy."
--Blaine Parker, author of "Million-Dollar Mortgage Radio"

"Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read."
--John Klymshyn, author of "Move the Sale Forward"

"synopsis" may belong to another edition of this title.

From the Inside Flap:

Did you know that the outcome of most persuasive events is determined before you ever say a word?

You may know how to sell, but you were probably never taught how to persuade. In this book, persuasion expert Dave Lakhani breaks down the persuasion process into easy-to-use steps. You'll learn not only how to persuade, but the biology and psychology behind persuasion.

In business, persuasion is key to every aspect of sales, marketing, and negotiations. This book reveals today's most effective persuasion techniques for business professionals. While it focuses on the business arena, these principles of persuasion can easily be successfully applied in your personal life.

Though the techniques are similar, Lakhani draws a hard line between persuasion and manipulation, with the primary distinction being intent. True persuasion is based in truth, honesty, inquisitiveness, and the ability to tell a powerful story and to meet the expectations of those you're trying to persuade. Good persuasion is a practiced art--a carefully orchestrated dance between you and the person you are persuading.

In Persuasion, Lakhani teaches you the steps in that delicate dance, showing you how to apply proven persuasive principles to common business challenges. Inside you'll find: A map for the persuasive process, from beginning to endA set of persuasion tools and a blueprint for using themSeventeen specific persuasion tactics designed to instantly persuadeThe Persuasion EquationThe Six Tenets of PersuasionSteps for becoming a persuasion expert in just thirty daysQuick Persuaders-- tools you'll master and useevery day

The book itself is exceptionally persuasive. It uses hard science to support its theories, citing the opinions of noted neuroscientists, psychologists, and influence professionals and features examples of persuasion at work in sales, copywriting, advertising, negotiations, and personal interactions. It shows you how to persuade your audience in small, simple steps that proceed to the desired result. Because today's prospects are sophisticated and technologically savvy, there's information on tech-savvy persuasion methods for use with Web sites, in blogs or teleseminars, or by Podcasting to a targeted audience. Learn exactly how to get your message through the electronic clutter facing decision makers today.

If you've been successful, you've probably intuitively used some of these persuasion techniques before, but this book will mentor you through a dramatic increase in your ability to persuade. Imagine how successful you'll be when you know how to strategically layer on tactic after tactic to methodically and effectively break down natural resistance, increase the emotions of acceptance and desire, and move the prospect to the right outcome--the outcome you desire.

About the Author:

DAVE LAKHANI is the President of Bold Approach, Inc., a business acceleration consultancy. A successful entrepreneur, he is a popular speaker on persuasion, in- fluence, sales, marketing, rapid ideation, and business acceleration. Always alert to the latest means of reaching and persuading potential prospects, Dave writes a blog that gets more than 10,000 visitors a week. You can read it at howtopersuade.com.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 35.00
US$ 28.71

Convert Currency

Shipping: FREE
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Lakhani
Published by John Wiley Sons, United States (2015)
ISBN 10: 1119089662 ISBN 13: 9781119089667
New Paperback Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description John Wiley Sons, United States, 2015. Paperback. Book Condition: New. Language: English . Brand New Book. Praise for persuasion the art of getting what you want Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition. --Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires Dave Lakhani tells you everything you ve just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride! --Jay Conrad Levinson, The Father of Guerrilla Marketing and author of the Guerrilla Marketing series of books Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate. --Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs Man, talk about persuasive. Dave convinced me to read and review his book, and I don t even like the guy. --Blaine Parker, author of Million-Dollar Mortgage Radio Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read. --John Klymshyn, author of Move the Sale Forward. Bookseller Inventory # AAZ9781119089667

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 28.71
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Lakhani
Published by John Wiley Sons, United States (2015)
ISBN 10: 1119089662 ISBN 13: 9781119089667
New Paperback Quantity Available: 1
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description John Wiley Sons, United States, 2015. Paperback. Book Condition: New. Language: English . Brand New Book. Praise for persuasion the art of getting what you want Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition. --Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires Dave Lakhani tells you everything you ve just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride! --Jay Conrad Levinson, The Father of Guerrilla Marketing and author of the Guerrilla Marketing series of books Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate. --Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs Man, talk about persuasive. Dave convinced me to read and review his book, and I don t even like the guy. --Blaine Parker, author of Million-Dollar Mortgage Radio Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read. --John Klymshyn, author of Move the Sale Forward. Bookseller Inventory # AAZ9781119089667

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 29.40
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Lakhani
Published by John Wiley & Sons 7/8/2015 (2015)
ISBN 10: 1119089662 ISBN 13: 9781119089667
New Paperback or Softback Quantity Available: 10
Seller:
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description John Wiley & Sons 7/8/2015, 2015. Paperback or Softback. Book Condition: New. Persuasion (Paperback Pod). Book. Bookseller Inventory # BBS-9781119089667

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 29.41
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Dave Lakhani
Published by Wiley 2015-07-08 (2015)
ISBN 10: 1119089662 ISBN 13: 9781119089667
New Quantity Available: 2
Seller:
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description Wiley 2015-07-08, 2015. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-GRD-05653659

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 26.23
Convert Currency

Add to Basket

Shipping: US$ 3.98
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Lakhani, Dave
Published by Wiley (2017)
ISBN 10: 1119089662 ISBN 13: 9781119089667
New Paperback Quantity Available: 16
Print on Demand
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Wiley, 2017. Paperback. Book Condition: New. Never used! This item is printed on demand. Bookseller Inventory # 1119089662

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 28.91
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

6.

Dave Lakhani
Published by John Wiley and Sons (2015)
ISBN 10: 1119089662 ISBN 13: 9781119089667
New Quantity Available: > 20
Print on Demand
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description John Wiley and Sons, 2015. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IQ-9781119089667

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 26.93
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

7.

Lakhani, Dave
Published by Wiley (2015)
ISBN 10: 1119089662 ISBN 13: 9781119089667
New Softcover First Edition Quantity Available: 2
Rating
[?]

Book Description Wiley, 2015. Book Condition: New. 2015. 1st Edition. Paperback. . . . . . . Bookseller Inventory # V9781119089667

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 33.65
Convert Currency

Add to Basket

Shipping: FREE
From Ireland to U.S.A.
Destination, Rates & Speeds

8.

Lakhani, Dave
Published by Wiley
ISBN 10: 1119089662 ISBN 13: 9781119089667
New Softcover Quantity Available: 2
Seller:
Kennys Bookstore
(Olney, MD, U.S.A.)
Rating
[?]

Book Description Wiley. Book Condition: New. 2015. 1st Edition. Paperback. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9781119089667

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 33.73
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Lakhani
Published by John Wiley & Sons
ISBN 10: 1119089662 ISBN 13: 9781119089667
New Paperback Quantity Available: > 20
Seller:
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Rating
[?]

Book Description John Wiley & Sons. Paperback. Book Condition: New. Paperback. 258 pages. Dimensions: 9.0in. x 6.0in. x 0.5in. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9781119089667

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 33.96
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

Dave Lakhani
Published by Wiley
ISBN 10: 1119089662 ISBN 13: 9781119089667
New Paperback Quantity Available: 3
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description Wiley. Paperback. Book Condition: New. New copy - Usually dispatched within 2 working days. Bookseller Inventory # B9781119089667

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.82
Convert Currency

Add to Basket

Shipping: US$ 9.24
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book