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Authority marketing helps entrepreneurs to use their knowledge and expertise to gain authority status in their industry, thus allowing them to amplify their message and transition into a new audience of high-paying customers. Some of the benefits of authority marketing include increasing your perceived value, having to work less to chase leads, an increased sense of trust in your services, and increased influence in your industry. Authority Marketing For Dummies will cover strategies used to improve small business owners expert positioning like getting interviews, quoted in articles as an expert, and publishing on your topic.
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