Fanatical Military Recruiting: The Ultimate Guide to Leveraging High-Impact Prospecting to Engage Qualified Applicants, Win the War for Talent, and Make Mission Fast (Jeb Blount) - Hardcover

Blount, Jeb

Hardcover

ISBN 10: 1119473640 ISBN 13: 9781119473640

Publisher: Wiley, 2019

Synopsis

Military Recruiting is a war. It’s just a different kind of war than what you were prepared and trained to fight for. Recruiting is a war for talent.

Smart, competent, and capable people are rare and in high demand. Every organization, from commercial enterprises, healthcare, non-profit, sports, and education, to the military is in an outright battle to recruit and retain these bright and talented people.

Rather than bullets and bombs, the war for talent is won through high-impact prospecting activity, time discipline, intellectual agility, emotional intelligence, and human to human relationships. On this highly competitive, ever changing, asymmetrical battlefield, to win, you must operate at a level of excellence beyond anything asked of military recruiters before.

Yet, in this new paradigm, many recruiters are struggling, and most recruiting units are staring down the barrel at 50 percent or more of their recruiters consistently missing Mission.  

It is imperative that we arm military recruiters with the skills they need to win in this challenging environment. The failure to make Mission is an existential threat to the strength and readiness of America’s fighting forces and our democracy.

Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master’s level training resource designed specifically for the unique demands of Military Recruiting. In FMR, you’ll learn:

• The Single Most Important Discipline in Military Recruiting
• How to Get Out of a Recruiting Slump
• The 30-Day Rule and Law of Replacement
• Powerful Time and Territory Management Strategies that Put You in Control of Your Day
• The 7 Step Telephone Prospecting Framework
• The 4 Step Email and Direct Messaging Framework
• The 5 C’s of Social Recruiting
• The 7 Step Text Message Prospecting Framework
• How to Leverage a Balanced Prospecting Methodology to Keep the Funnel Full of Qualified Applicants
• Powerful Human Influence Frameworks that Reduce Resistance and Objections
• The 3 Step Prospecting Objection Turn-Around Framework
• Mission Drive and the 5 Disciplines of Ultra-High Performing Military Recruiters

In his signature right-to-the-point style that has made him the go-to trainer to a who’s who of the world’s most prestigious organizations, Jeb Blount pulls no punches. He slaps you in the face with the cold, hard truth about what’s really holding you back. Then, he pulls you in with stories, examples, and lessons that teach you exactly what you need to do right now to become an ultra-high performing recruiter.

Fanatical Military Recruiting is filled with the high-powered strategies, techniques, and tools you need to keep your funnel packed with qualified applicants. As you dive into these powerful insights, and with each new chapter, you’ll gain greater and greater confidence. And, with this new-found confidence, your performance as a military recruiter will soar and you will Make Mission, Fast.

About this title

About the Author

JEB BLOUNT is the founder and CEO of Sales Gravy, a global leader in sales acceleration. He is the author of ten books and a highly sought-after advisor to a who's who of the world's leading organizations. Most recently, Jeb has taken a leading role in military recruiter training and development and advising United States Military leadership on improving military recruiter performance.

From the Back Cover

PROVEN TACTICS FOR WINNING THE TALENT WAR

The strength of the military rests entirely on the shoulders of its recruiting forces. This high-stakes, high-stress mission to win the war for talent is among the most challenging in the armed forces.

And, it's only getting tougher as the available talent pool shrinks, interest in military is diminishing, young people have more career choices than ever before, the military apparatus continues to tighten qualification standards, and mission expectations rise.

Now, for the first time, author and trainer Jeb Blount takes on the challenges faced by modern military recruiters in this perfect storm.

Fanatical Military Recruiting is the first book written specifically for military recruiters that bridges the gap between the basic competencies provided by the military's recruiting and retention schools and the advanced skills, techniques, frameworks and strategies required to build an effective recruiting funnel of highly qualified applicants in the modern recruiting environment. You'll learn how to effectively leverage a balanced prospecting methodology to connect with the highest-caliber prospects in your market including:

• Telephone
• Face to Face
• Text Message
• Social Media
• Email and Direct Messaging
• Powerful Objection Turn-around Frameworks

In his signature right-to-the-point-style, that has made him the go-to trainer to a who's who of the world's most prestigious organizations, Jeb pulls no punches. He slaps you in the face with the cold, hard truth about what's really holding you back. Then he pulls you in with stories, examples, and lessons that teach you exactly what you need to do right now to become an ultra-high performing military recruiter, and Make Mission, Fast.

From the Inside Flap

For modern military recruiters the pressure to perform is unrelenting; because the failure to win the war for talent and make mission is an existential threat to the strength and readiness of America's fighting forces and our democracy.

Rather than bullets and bombs, though, the war for talent is won through high- impact prospecting activity, time discipline, intellectual agility, emotional intelligence, and interpersonal skills.

Fanatical Military Recruiting begins where the recruiting and retention colleges of the various branches of the military leave off. It is an advanced, master's level, training resource designed specifically for the unique demands of Military Recruiting.

In FMR you'll learn:

• The Single Most Important Discipline in Military Recruiting
• How to Get Out of a Recruiting Slump
• The 30-Day Rule and Law of Replacement
• Powerful Time and Territory Management Strategies that Put You in Control of Your Day
• The 7 Step Telephone Prospecting Framework
• The 4 Step Email and Direct Messaging Framework
• The 5 C's of Social Recruiting
• Effective Text Message Prospecting Frameworks
• How to Fuel Your Funnel with Powerful Face to Face Prospecting Techniques
• How to Leverage a Balanced Prospecting Methodology
• Powerful Human Influence Frameworks that Reduce Resistance and Objections
• The 3 Step Prospecting Objection Turn-Around Framework
• The 5 Disciplines of Ultra-High Performing Military Recruiters

Fanatical Military Recruiting is filled with the strategies, techniques, tools, and frameworks you need to keep your funnel packed with qualified applicants. As you dive into these powerful insights, and with each new chapter, you'll gain confidence, your performance as a military recruiter will soar, and you will Make Mission, Fast.

Edition details

• Publisher: Wiley
• Publication date: 2019
• ISBN 10: 1119473640
• ISBN 13: 9781119473640
• Binding: Hardcover
• Language: English
• Edition number: 1
• Number of pages: 336