From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue - Hardcover
Synopsis
Break your revenue records with Silicon Valley’s “growth bible”
“This book makes very clear how to get to hyper-growth and the work needed to actually get there”
Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest growing companies follow to achieve and sustain much, much faster growth.
From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign―aka Adobe Document Services (which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records.
- Pinpoint why you aren’t growing faster
- Understand what it takes to get to hypergrowth
- Nail a niche (the #1 missing growth ingredient)
- What every revenue leader needs to know about building a scalable sales team
There’s no time like the present to surpass plateaus and get off of the up-and-down revenue rollercoaster. Find out how now!
"synopsis" may belong to another edition of this title.
About the Author
Aaron Ross founded PredictableRevenue.com, a consulting company that helps b2b companies triple sales growth & create self-managing sales teams. Aaron is also the founder of PebbleStorm, which is helping 100 million people "make money through enjoyment" by combining happiness and money.
Jason Lemkin is a Managing Director of Storm Ventures. At Storm Ventures, Jason focuses exclusively on early-stage SaaS/enterprise start-ups and helping them scale. He has led and/or sourced Storm’s investments in next-generation SaaS leaders including Talkdesk, Algolia, Pipedrive, Parklet, RainforestQA and Guidespark, as well as his own Storm-backed company, EchoSign (acquired by Adobe). He also serves an Advisory Board Member or investor in other emerging SaaS leaders, including Convertro (acquired by AOL), BetterWorks, AnyPerk, Retention Science, Showpad, FrontApp, Influitive, and Greenhouse.io. Jason is an acknowledged thought leader in SaaS through his creation of theSaaStr community for SaaS executives and founders.
From the Back Cover
Praise for FROM IMPOSSIBLE TO INEVITABLE
"This book is all killer, no filler."
STEPHAN M. SPENCER, author and SEO expert
"Best book I've ever read. To really put it plainly, this book can help save your company millions of dollars. Seriously. Hire a bad VP Sales? Welp, their goes your Q1 and potentially worse. Price your product too low? Welp, you're missing out on millions potentially. This book covers the hard topics that you can only learn from people who have 'been there and done that.' Aaron and Jason are true examples of those that have struggled, won, and put their collective experiences together in one book that basically is the new bible for SaaS companies to grow."
ANDREW GAZDECKI, CEO and Founder of Bizness Apps, Founder and Chair, Altcoin.io
"There's not much theory in this book it focuses just on what actually works. Reading the book was like drinking a big tall glass of refreshing 'real world' juice. From Impossible to Inevitable helps you navigate that crucial piece of the business battlefield in your head."
DOUGLAS BURDETT, Host, The Marketing Book Podcast
"Aaron and Jason have created the go-to book for building your company. This is a book that comes from people that have done this and they pull no punches in telling it as it is. This is a must buy book if you are serious about building your company (and yourself)."
REG NORDMAN, Founder and Managing Partner, Rocket Builder
From the Inside Flap
Are you growing as fast as you know you can, or are there big opportunities you know you're missing? If you decided to triple your revenue within the next three years, could you do it? Would you know where to start? Would you know exactly how to achieve it? It isn't magic, or luck, or privilege, or connections, or working harder.
The journey to doubling, tripling, even growing 10x begins with a single step: a template for success. The same template many of the fastest-growing companies in the world (like Salesforce.com, Twilio, Hubspot, Marketo, Zuora and others) have followed to grow FAST and create billions in record time. From Impossible to Inevitable outlines a seven-ingredient hyper-growth playbook of these companies.
Inside, you'll discover:
- How to pinpoint why leads and sales aren't growing and the way to fix it
- How to 'Nail a Niche' the #1 missing growth ingredient
- World-class lead generation practices around Seeds, Nets & Spears
- How your marketing leader can act like a hypergrowth CMO
- How to build a scalable sales team
- Why your people don't work as hard as you do, and what to do about it
The co-authors used these lessons themselves. Imagine founding a company and leading it to grow more than $100 million in revenue, and then founding the biggest SaaS community on the planet, as co-author Jason Lemkin did. Or growing your income from $67,000 to $800,000 in six years, while working 20 to 30 hours per week, and welcoming ten children into your family. That's what co-author Aaron Ross did. These principles work.
Likewise, this book shows you how to shatter your growth plateau and get off the revenue rollercoaster. Whether you have a $100,000 business or a $1 billion business, 80% of the principles are the same, and you can use them to make more money, more predictably.
This book distills the 7 Ingredients of Hypergrowth into actionable goals:
- You're not ready to grow until you Nail a Niche
- There's no such thing as overnight success. You need sustainable systems that Create Predictable Pipeline
- Growth exposes your weaknesses, causing more problems than it solves until you Make Sales Scalable
- It's tough to build a big business from small deals. Learn how to Double Your Deal-size
- It will take much longer than you'd like. Don't quit too soon. Be sure you can Do The Time
- Ensure your people are owning, not renting, their jobs. Develop a culture of initiative by Embracing Employee Ownership
- Don't be too eager to quit and try something else when things get hard. Make a difference, for yourself and your company, no matter what you do or where you work and Define Your Destiny
Follow this recipe to kick off your biggest growth spurt yet and turn impossible goals into inevitable success.
"About this title" may belong to another edition of this title.
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