Dynamic Digital Marketing: Master the World of Online and Social Media Marketing to Grow Your Business - Hardcover

McGruer, Dawn

Hardcover

ISBN 10: 1119635888 ISBN 13: 9781119635888

Publisher: Wiley, 2020

Synopsis

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers.

Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success.

Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you:

• Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing
• Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers
• Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more
• Amplify your brand, cultivate customers, and increase profits
• Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy

Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes. 

About this title

About the Author

Dawn McGruer is an award-winning speaker, trainer, practitioner and consultant who has become a key influencer in the world of digital marketing. She was named Best Female Speaker at the Professional Speaker Awards, and her Dynamic Digital Marketing Model was named Solution Framework of the Year. Dawn is founder of Business Consort- Digital & Social Media Academy, which has enjoyed 14 years of success. Her insights are in high demand, and her expertise and experience has been rewarded with lifetime Fellowships with the RSA (Royal Society of Arts, Manufactures and Commerce) and CIM. Dawn has a strong online presence including ranking in the top 1% globally on LinkedIn as well as boasting an enviable 5 million-strong subscriber base, which proves she has the credentials to lead others to digital marketing success

From the Back Cover

"If you want to keep ahead of your competitors in the digital age, then Dawn McGruer's book lays the steps to market your business and revolutionise your online presence perfect for any age at any stage!"
Andy Harrington Sunday Times Best Selling Author of Passion Into Profit & Founder of The Professional Speakers Academy.

Spend less to make more with digital marketing

Are you an entrepreneur or professional ready to make your mark in the digital space? From social media, email, content and search marketing to advertising, the possibilities are endless for today's digital marketers. Yet too many marketers fail to see revenue generated from their digital advertising. If you want to avoid the pitfalls and see big results and fast this is the book for you.

Dawn McGruer's award-winning digital marketing framework will help you learn to match content to demand throughout the sales cycle. You'll see how you can ensure a steady stream of leads every day, and how to nurture those leads to generate maximum revenue for your marketing spend. Learn the 8 Powerful Ways to Market Your Business Online from search engine optimisation to brand-boosting strategies and get them up and running today with practical steps to take action now! With Dynamic Digital Marketing, you can at last achieve the results you're really capable of!

From the Inside Flap

Marketing has changed more in the past few years than it has in the past fifty. That's why the time to revolutionise your marketing strategy is now. Whether you're just entering the world of digital marketing or have had an internet presence for some time, you will benefit from Dawn McGruer's 8 Powerful Ways to Market Your Business Online.Dynamic Digital Marketing will help you master the digital tools and strategies you need to generate and nurture leads, scaling your business as your customer base balloons. If you are looking for proven strategies to succeed with digital marketing, this book is for you!

Edition details

• Publisher: Wiley
• Publication date: 2020
• Language: English
• ISBN 10: 1119635888
• ISBN 13: 9781119635888
• Binding: Hardcover
• Edition number: 1
• Number of pages: 440