Digital Business Transformation: How Established Companies Sustain Competitive Advantage From Now to Next - Hardcover

Vaz, Nigel

Hardcover

ISBN 10: 111975867X ISBN 13: 9781119758679

Publisher: Wiley, 2021

Synopsis

Fuel your business' transition into the digital age with this insightful and comprehensive resource

Digital Business Transformation: How Established Companies Sustain Competitive Advantage offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential.

Digital Business Transformation provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of:

• How to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges
• How to deconstruct decision-making throughout all levels of your organization
• How to combine strategy, product, experience, engineering, and data to produce digital results

Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.

About this title

About the Author

NIGEL VAZ is CEO of Publicis Sapient, the digital business transformation company, and a member of the Executive Committee of Publicis Groupe. Named by Consulting Magazine as a Top 25 Global Leader, Vaz leads a 20,000-strong company that advises some of the world's largest businesses on their transformation initiatives. Publicis Sapient clients include British Gas, Carrefour, Goldman Sachs, Lufthansa, Marriott, McDonald's, National Institutes of Health, Nationwide, Nissan, T-Mobile, and Unilever. He is a regular commentator in broadcast and print media including the BBC, Bloomberg, CNBC, CNN, The Financial Times, and The Wall Street Journal, and is an inductee of the BIMA Digital Hall of Fame.

From the Back Cover

Praise for DIGITAL BUSINESS TRANSFORMATION

"With the knowledge of the practitioner and a gift for the anecdote, Nigel offers a comprehensive and insightful overview of the seemingly boundless space of digital business transformation. Just as impressively, he has done so in a highly readable and accessible format. This book is a compelling account of why digital business transformation is so much bigger than technology alone."
Alan Jope, CEO, Unilever

"Digital Business Transformation explains with clarity and urgency why companies need to continually evolve to stay ahead of the curve. It's a timely and thoughtful 'how to' guide for those seeking to disrupt themselves and their industries. Nigel speaks with authority. He and Publicis Sapient's deep real-world experience and leadership in the digital space have been highly impactful in our own journey of transformation."
Arne M. Sorenson, President and CEO, Marriott International

"For any organization working towards a new digital future and more innovative culture, Digital Business Transformation is an essential read. This book explains not just why building digital capabilities is crucial to value creation, but how business leaders can navigate the challenges and reach the decisions they must make in order to innovate and remain relevant."
Beth Comstock, former Vice Chair of Innovation and Chief Marketing Officer, General Electric (GE), Author of Imagine It Forward

"Digital transformation has been dramatically accelerated due to the COVID-19 crisis. Nigel Vaz's book on Digital Business Transformation is a very timely and essential contribution to understand today's new digital landscape. His book connects the key ideas of rapid technological change, human behavior and societal shifts with strategies for enterprises to adapt and grow. This is essential reading for the successful transformation of business with the human element at its core."
Hiroshi Ishii, Jerome B. Wiesner Professor of Media Arts and Sciences, Associate Director of MIT Media Laboratory and Director of Tangible Media Group, Massachusetts Institute of Technology

"Digital Business Transformation provides compelling insights into how companies can use technology to build a 'digital moat' around their businesses, deliver incredible customer experiences and stay one step ahead of the competition. It couldn't come at a more relevant time."
Parker Harris, Co-Founder and Chief Technology Officer, Salesforce

"Digital Business Transformation is a vital reference for everyone in businesses today grounded in insights and actionable ideas to create customer value, build loyalty and drive long-term growth. Nigel provides a persuasive case for putting technology at the core of an enterprise's transformation and the necessity of harnessing the power of data to fuel a transformation across every element of the organization."
Shantanu Narayen, Chairman, President, and CEO, Adobe Inc.

"Digital Business Transformation underscores the intensifying need among businesses to digitally transform as they look to create sustainable growth in today's environment. Nigel breaks down the core qualities held in common across so many of today's leading digital companies, and gets to the heart of why technology is vital in delivering new sources of customer value. This is an essential read for everyone in a business trying to adapt and prosper."
Thomas Kurian, CEO, Google Cloud

From the Inside Flap

Traditional business models no longer work in the new normal. COVID-19, disruptive technologies, shifting consumer behaviors, and increasing awareness of the societal and environmental impacts of business and technology have forced companies to rethink their entire operation. Companies understand the urgent need to adapt in this time of rapid and fundamental change. The exciting and hopeful news is that digital business transformation increases growth, improves operational agility, creates more value, and provides better experiences for customers.

Drawing on decades of experience helping businesses transform, author Nigel Vaz, CEO of Publicis Sapient one of world's largest digital consulting firms shows established companies how to immediately adopt new ways of working and build new channels to connect with customers. Digital Business Transformation explains how to combine your 'SPEED' capabilities: strategy, product, experience, engineering, and data, for maximum impact and competitive advantage. The book also helps leaders understand:

• Whether to defend, differentiate, or disrupt their organization to meet digital challenges
• How to create a company that is able to continually change
• How to deconstruct decision-making at all levels of the organization

Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world. Today's leaders face exponential change and must make difficult decisions. Letting go of things that made your company successful is not easy. Digital Business Transformation is your coach.

Edition details

• Publisher: Wiley
• Publication date: 2021
• Language: English
• ISBN 10: 111975867X
• ISBN 13: 9781119758679
• Binding: Hardcover
• Edition number: 1
• Number of pages: 224