BRICs and Beyond: Lessons on Emerging Markets

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9781119962694: BRICs and Beyond: Lessons on Emerging Markets

BRICs and Beyond is an international business executive text written especially for executive and MBA students. It is based on extensive consulting in emerging economies and several years of experience teaching executive MBA courses around the globe. The author has continually faced the problem that the available textbooks for teaching international business focused almost exclusively on examples of Western multinationals for case illustrations. In the process of preparing cases nearer to the emerging market she worked in, the author realized that the often fascinating, frequently insightful and always different approach to business illustrated by these cases should be required reading for MBA students in typical Western environments too.

With its wide range of current case illustrations and concise summaries this is a new-generation text that will welcome today's MBA student to the wider world of 21st century international business.

". . . this book is needed not only because it looks at business from the BRICs points of view; it also looks at business from the point of view of tomorrow's business leaders and the challenges that they will have to cope with." --Professor Jonathan Gosling, Centre for Leadership Studies, and co-founder, The One-Planet MBA, the University of Exeter, UK

". . . Stephanie Jones advises Western businesses on doing business in emerging economies in a refreshingly straightforward manner, integrating in a novel way her three decades of global, practical experience with the daily barrage of reporting on the BRICs--distilling from these many lessons and principles. . ." --Extracted from the Foreword, by Professor Wim Naudé, Director of Research, Maastricht School of Management

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With its wide range of current case illustrations and concise summaries, this is a new-generation text that will welcome today’s MBA student to the wider world of 21st century international business.

“...this book is needed not only because it looks at business from the BRICS points of view; it also looks at business from the point of view of tomorrow’s business leaders, and the challenges that they will have to cope with.”—Professor Jonathan Gosling, Centre for Leadership Studies, and co-founder, The One-Planet MBA, the University of Exeter, UK

“...Stephanie Jones advises Western businesses on doing business in emerging economies in a refreshingly straightforward manner, integrating in a novel way her three decades of global, practical experience with the daily barrage of reporting on the BRICS – distilling from these many lessons and principles...”Extracted from the Foreword, by Professor Wim Naudé, Director of Research, Maastricht School of Management

“This book is timely and will be well situated to meet significant needs in business education. Written from the perspective of a highly recognised MBA educator, with practical orientation and use of case studies I can see Dr Jones’ book becoming a dynamically useful resource for MBA educators around the world.”Dr Ian Sutherland, Assistant Professor and Director of PhD Program, IEDC – Bled, Slovenia

“Until now, I have not seen a business textbook that is covering so many emerging markets and so many relevant topics at once. For companies wanting to make a strategic choice about where they want their new markets to be, this book is of great value.”Joost Dijkstra, Directeur, World Trade Centre, Heerlen, Aachen, Germany

“Stephanie Jones is doing an excellent job providing in this book an abundance of practical cases based on real emerging market practice – and by doing so she is filling the gap. Approaching business from this perspective has been long neglected.”Leo Kerklaan, Director of Franeker Management Academy, The Netherlands

From the Inside Flap:

Doing business in emerging markets? What MUST you know?

  • There are big risks as well as big opportunities
  • Country risk – the impact of politics on business – is greater than ever
  • Transparency, ethics and governance practice can be totally different in emerging markets
  • If you don’t understand culture – you will make mistakes from Day One
  • Marketing to the BRICS and Beyond is a new art form
  • There are products and services in emerging markets which you never thought about before
  • There are ways of operating in emerging markets which are not in the textbooks
  • Collaboration and alliances can be the name of the game – but you have to get it right

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Book Description John Wiley Sons Inc, United States, 2012. Hardback. Book Condition: New. 1st edition. Language: English . Brand New Book. BRICs and Beyond is an international business executive text written especially for executive and MBA students. It is based on extensive consulting in emerging economies and several years of experience teaching executive MBA courses around the globe. The author has continually faced the problem that the available textbooks for teaching international business focused almost exclusively on examples of Western multinationals for case illustrations. In the process of preparing cases nearer to the emerging market she worked in, the author realized that the often fascinating, frequently insightful and always different approach to business illustrated by these cases should be required reading for MBA students in typical Western environments too. With its wide range of current case illustrations and concise summaries this is a new-generation text that will welcome today s MBA student to the wider world of 21st century international business. .this book is needed not only because it looks at business from the BRICs points of view; it also looks at business from the point of view of tomorrow s business leaders and the challenges that they will have to cope with. --Professor Jonathan Gosling, Centre for Leadership Studies, and co-founder, The One-Planet MBA, the University of Exeter, UK .Stephanie Jones advises Western businesses on doing business in emerging economies in a refreshingly straightforward manner, integrating in a novel way her three decades of global, practical experience with the daily barrage of reporting on the BRICs--distilling from these many lessons and principles. --Extracted from the Foreword, by Professor Wim Naude, Director of Research, Maastricht School of Management. Bookseller Inventory # AAH9781119962694

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Book Description John Wiley Sons Inc, United States, 2012. Hardback. Book Condition: New. 1st edition. Language: English . Brand New Book. BRICs and Beyond is an international business executive text written especially for executive and MBA students. It is based on extensive consulting in emerging economies and several years of experience teaching executive MBA courses around the globe. The author has continually faced the problem that the available textbooks for teaching international business focused almost exclusively on examples of Western multinationals for case illustrations. In the process of preparing cases nearer to the emerging market she worked in, the author realized that the often fascinating, frequently insightful and always different approach to business illustrated by these cases should be required reading for MBA students in typical Western environments too. With its wide range of current case illustrations and concise summaries this is a new-generation text that will welcome today s MBA student to the wider world of 21st century international business. .this book is needed not only because it looks at business from the BRICs points of view; it also looks at business from the point of view of tomorrow s business leaders and the challenges that they will have to cope with. --Professor Jonathan Gosling, Centre for Leadership Studies, and co-founder, The One-Planet MBA, the University of Exeter, UK .Stephanie Jones advises Western businesses on doing business in emerging economies in a refreshingly straightforward manner, integrating in a novel way her three decades of global, practical experience with the daily barrage of reporting on the BRICs--distilling from these many lessons and principles. --Extracted from the Foreword, by Professor Wim Naude, Director of Research, Maastricht School of Management. Bookseller Inventory # AAH9781119962694

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