Foundations of Business. by Robert Hughes, Jack Kapoor, William Pride

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9781133187486: Foundations of Business. by Robert Hughes, Jack Kapoor, William Pride
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"Foundations of Business, 3/e, International Edition" is the solid foundation that gives students the comprehensive preparation they'll need to succeed in today's competitive business world. By providing a brief survey of the major functional areas of business, including management, marketing, accounting, finance, economics, and information technology, the textbook introduces anyone to core business procedures. In addition, this comprehensive text addresses other important concepts such as ethics and social responsibility, forms of ownership, small business and entrepreneurship, and international business. The text is filled with cutting edge content, including up-to-date information on unemployment rates, social networking, competition in the global marketplace, economic crisis, and international accounting standards, as well as suggestions on how to manage a business in the midst of economic ups and downs. All new Inside Business opening cases, new box features, and new end-of-chapter video cases along with an abundance of study aids help both professors and students achieve Success - the theme of this edition - in the course and beyond.

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About the Author:

William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading Principles of Marketing text. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the JOURNAL OF MARKETING, the JOURNAL OF MARKETING RESEARCH, the JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and the JOURNAL OF ADVERTISING. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

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PART 1: THE ENVIRONMENT OF BUSINESS. 1. An Introduction to Business and Economics. 2. Ethics and Social Responsibility. 3. Business in a Global Setting. PART 2: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP. 4. Choosing a Form of Business Ownership. 5. Small Business, Entrepreneurship, and Franchises. PART 3: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING. 6. Understanding Information and e-Business. 7. Using Accounting Information. 8. Mastering Financial Management. PART 4: MANAGEMENT AND ORGANIZATION. 9. Understanding the Management Process. 10. Creating a Flexible Organization. 11. Producing Quality Goods and Services. PART 5: HUMAN RESOURCES. 12. Attracting and Retaining the Best Employees. 13. Motivating and Satisfying Employees and Teams. PART 6: MARKETING. 14. Building Customer Relationships Through Effective Marketing. 15. Creating and Pricing Products that Satisfy Customers. 16. Distributing and Promoting Products.

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Other Popular Editions of the Same Title

9780538744515: Foundations of Business (Available Titles CengageNOW)

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