Written Communication: Illustrated Course Guides (with Computing CourseMate with eBook Printed Access Card)

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9781133187615: Written Communication: Illustrated Course Guides (with Computing CourseMate with eBook Printed Access Card)
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The Illustrated Series Soft Skills titles are designed to make it easy to teach students the essential soft skills necessary to succeed in today's competitive workplace. This text delves into the importance of effective and professional written communication from creating professional documentation to E-mail correspondence. Each book and companion CourseMate cover 40 critical skills, providing students with extensive knowledge they can bring with them into the real world. CourseMate brings each text to life with an audio visual eBook, scenario videos, access to Career Transitions, interactive activities for reinforcement, and Engagement Tracker, a first-of-its-kind tool that monitors student engagement in the course!

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About the Author:

Dr. Jeff Butterfield holds a PhD from the University of Texas-Austin and an MBA from Indiana University, and currently is a faculty member in the Information Systems department at Western Kentucky University. Previously, Dr. Butterfield worked as an electronics engineer with several Fortune 500 companies. He quickly discovered that his writing and public-speaking abilities contributed much more to his professional success than his technical skills. This important discovery has significantly influenced his teaching and Dr. Butterfield has spent more than 15 years in higher education helping technical students develop professional skills. As technology becomes more tightly integrated with business functions, students with well-developed soft skills will enjoy a strong competitive advantage. Dr. Butterfield has worked with Cengage to develop the SOFT SKILLS FOR A DIGITAL WORKPLACE series. These titles are designed to complement any course you teach, regardless of the subject.

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Unit A: Understanding the Basics of Verbal Communication. Unit B: Working with Customers. Unit C: Developing Professional Telephone Skills. Unit D: Improving Informal Communication. Unit E: Making Formal Presentations.

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Butterfield, Jeff
Published by Course Technology (2012)
ISBN 10: 1133187617 ISBN 13: 9781133187615
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Butterfield, Jeff
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ISBN 10: 1133187617 ISBN 13: 9781133187615
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