This specific ISBN edition is currently not available.View all copies of this ISBN edition:
Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11E, International Edition delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition also includes additional emphasis on automated B2B practices and the impact of the Internet.
"synopsis" may belong to another edition of this title.
Thomas W. Speh, PhD, is Professor of Marketing Emeritus and former Associate Dean at the Farmer School of Business, Miami University (Ohio). Dr. Speh earned his PhD from Michigan State University. Prior to his tenure at Miami, Dr. Speh taught at the University of Alabama. Dr. Speh has been a regular participant in professional marketing and logistics meetings and has published articles in a number of academic and professional journals, including the Journal of Marketing, Sloan Management Review, Harvard Business Review, Journal of the Academy of Marketing Sciences, Journal of Business Logistics, Journal of Retailing, Journal of Purchasing and Materials Management, and Industrial Marketing Management. He was the recipient of the Beta Gamma Sigma Distinguished Faculty award for excellence in teaching at Miami University's School of Business and of the Miami University Alumni Association's Effective Educator award. Dr. Speh has been active in both the Warehousing Education and Research Council (WERC) and the Council of Logistics Management (CLM). He has served as president of WERC and as president of the CLM. Dr. Speh has been a consultant on strategy issues to such organizations as Xerox, Procter & Gamble, Burlington Northern Railroad, Sara Lee, J. M. Smucker Co., and Millenium Petrochemicals, Inc. Michael D. Hutt (PhD, Michigan State University) is the Ford Motor Company Distinguished Professor Emeritus of Marketing at the W. P. Carey School of Business, Arizona State University. He has also held faculty positions at Miami University (Ohio) and the University of Vermont. Dr. Hutt's teaching and research interests are concentrated in the areas of business-to-business marketing and strategic marketing. His current research centers on the marketing-finance interface, particularly the application of financial portfolio theory to customer management. Dr. Hutt's research has been published in the Journal of Marketing, Journal of Marketing Research, MIT Sloan Management Review, Journal of Retailing, Journal of the Academy of Marketing Science, and other scholarly journals. He is also the co-author of Macro Marketing (John Wiley & Sons) and contributing author of Marketing: Best Practices (South-Western).Review:
PART I: THE BUSINESS MARKETING ENVIRONMENT 1. A Business Marketing Perspective. 2. The Business Markets: Perspectives on Organizational Buyers. PART II: MANAGING BUSINESS MARKETING RELATIONSHIPS. 3. Organizational Buying Behavior. 4. Customer Relationship Management Strategies for Business Markets. PART III: ASSESSING MARKET OPPORTUNITIES. 5. Segmenting the Business Market. 6. Organizational Demand Analysis. PART IV: FORMULATING BUSINESS MARKETING STRATEGY. 7. Business Marketing Planning: Strategic Perspectives. 8. Business Marketing Strategies for Global Markets. 9. Managing Products for Business Markets. 10. Managing Innovation and New Industrial Product Development. 11. Managing Services for Business Markets. 12. Managing Business Marketing Channels. 13. Business Market E-Strategies. 14. Supply Chain Strategies. 15. Pricing Strategy for Business Markets. 16. Business Marketing Communications: Advertising and Sales Promotion. 17. Business Marketing Communications: Managing Personal Selling Functions. PART V: EVALUATING BUSINESS MARKETING STRATEGY AND PERFORMANCE. 18. Controlling Business Marketing Strategies.
"About this title" may belong to another edition of this title.
Book Description Softcover. Condition: New. 11th edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS/DHL with tracking number. Choose expedited shipping for superfast delivery 3-5 business days by UPS/DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # ABUS1494767
Book Description South Western, 2012. Condition: New. book. Seller Inventory # M1133189571
Book Description South Western. PAPERBACK. Condition: New. 1133189571. Seller Inventory # 52.CENGAGE9781133189572
Book Description Thomson Learning. Condition: New. pp. 672. Seller Inventory # 58128730
Book Description Cengage Learning 2012-03-06, [Mason, Ohio?], 2012. paperback. Condition: New. Seller Inventory # 9781133189572
Book Description Cengage Learning, Inc, 2012. PAP. Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Seller Inventory # CN-9781133189572
Book Description South-Western College Publishing, 2012. Paperback. Condition: Brand New. international ed of 11th revised ed edition. 672 pages. 9.92x8.03x0.79 inches. In Stock. Seller Inventory # __1133189571
Book Description Condition: New. This is Brand NEW. Seller Inventory # Star-02052018-32961
Book Description Cengage Learning, USA, 2013. Paperback. Condition: Brand New. Book Condition:- Brand New. Secured Packaging. Fast DeliveryBookseller Inventory # STM-9781133189572. book. Seller Inventory # STM-9781133189572