Internet Research, 6th Edition (Illustrated )

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9781133190387: Internet Research, 6th Edition (Illustrated )

Equip your students with Internet Research knowledge using this practical user-friendly book from the Illustrated Series. New edition features vastly expanded coverage of social media search, with an entire unit now dedicated to the topic. Explores how to use social media meta search engines to find information from multiple social media sites simultaneously. Additional emphasis on evaluating the value, veracity, and reliability of content found online. Continued attention to Boolean search and the use of other advanced search operators to maximize the efficacy of Internet research. Streamlined coverage of specialty searches and the use of subject directories, using state-of-the-art search techniques.

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About the Author:

Donald I. Barker has authored, coauthored, and contributed to 40 cutting-edge and best-selling textbooks on subjects ranging from computer operating systems and expert systems to Internet research and social media marketing. Mr. Barker holds an M.B.A. from Eastern Washington University. As an assistant professor of information systems at Gonzaga University, he was honored with the Best Theoretical Paper Award by the International Business Schools Computer Users Group Annual North American Conference. He also received several Jepson Scholarship Awards for notable publications in the field of artificial intelligence. As senior editor of PC AI Magazine, he wrote popular columns for the magazine and BotSpot.com. For more information about Mr. Barker, visit: www.linkedin.com/in/donaldibarker.

Melissa S. Barker is a digital marketing consultant and public speaker, currently working with Jive Software, Puppet Labs, and Gates NextGen Open Source Courseware Grant. She has coauthored five textbooks, including the best-selling Internet Research Illustrated. In 2010, she created the first accredited social media marketing certificate in Washington State. She teaches search and social media marketing, as well as other related courses at Spokane Falls Community College. Melissa holds a B.A. in public relations and advertising from Gonzaga University, and an M.B.A. from Willamette University (expected in 2016). She has held key roles in digital marketing management at Siber Systems, Own Point of Sale, Integra Telecom, Jive Software, and Oregon Public Broadcasting. Melissa has become a recognized authority on LinkedIn, and a sought-after speaker at conferences, such as InnoTech and ITEXPO. For more information, visit: www.linkedin.com/in/melissasbarker.

Katherine T. Pinard has more than 25 years of experience writing and editing books about computer concepts, applications, and technology. She has co-authored or contributed to over 20 successful books and has edited or managed more than 60 titles. She is MOS certified in Word and PowerPoint.

Review:

UNIT A: SEARCHING THE INTERNET EFFECTIVELY. Understanding Internet Search Tools. Creating an Internet Research Strategy. Performing a Basic Search. Adding Keywords. Phrase Searching. Understanding Evaluative Criteria. Evaluating Web Pages. Citing Online Resources. UNIT B: CONSTRUCTING COMPLEX SEARCHES. Understanding Boolean Operators. Narrowing the Search with the AND Operator. Expanding the Search with the OR Operator. Restricting Queries with the AND NOT Operator. Use Multiple Boolean Operators. Searching with Filters. Combining Boolean Operators and Filters. Using Advanced Search Operators. Using Metasearch Engines.

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Barker, Donald I., Barker, Melissa, Pina
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ISBN 10: 1133190383 ISBN 13: 9781133190387
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