The Social Media Manifesto: A Guide to Using Social Technology to Build a Successful Business

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9781137271419: The Social Media Manifesto: A Guide to Using Social Technology to Build a Successful Business
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The Social Media Manifesto is a handbook to enable leaders from across the whole business to understand how social technology can be incorporated into their business, with practical advice, case studies, and insights from global thought leaders. While social media marketing has been widely covered in various books, the application of social technology across wider business functions and its role within the whole business is still an emerging area for understanding. Hallam is uniquely placed to write this and to include case studies of companies he has worked with to provide insight into how a social business is successfully built. He argues that this is not just about technology or marketing, but about human insight, the way people work together, and the organizational culture. Case studies include:
· Google
· IBM
· News International
· Spotify
· Unilever

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About the Author:

JED HALLAM is Social Director of VCCP Share, the part of the VCCP Partnership that focuses on helping brands to connect with their stakeholders more effectively using social technology. VCCP is owned by Chime Group, the leading PR, Advertising, and Marketing Services group. Amongst his clients are 02, News International, Unilever, and McDonalds. Prior to this he helped to build Wolfstar Consultancy (one of the UK's first social media consultancies) where he brought in global clients such as the Discovery Channel, Sony Ericsson, and GlaxoSmithKline. He was Head of Innovation at VCCP before launching VCCP Share. Jed is recognized as one of the most influential marketing bloggers in the world by AdAge. He has spoken at numerous IBM conferences and been awarded many PR and Marketing awards, and he is a contributor to the recently published Social Media MBA.

Review:

'Fantastic analyses of real issues in the world of Social. Jed has gone beyond the obvious to dig deep into areas that many do not attempt to. I will ask every marketer to give it a serious read. This book is made of real tangible thinking, not of material that is meant to attract eye-balls via catchy headlines in a tech blog.' - Asad ur Rehman, Director Global Media Innovations, Unilever

'This is the must have book for any CMO. Those businesses who really understand how to evolve into being a truly social business will be those who can lead a march on their competitors by really capturing true customer trust and loyalty - the holy grail for any seasoned marketer. This book is an invaluable tool to help you navigate your way around just how to build the business of the future - where customer and innovation are at the heart of their success.' -Peter Markey, Chief Marketing Officer, RSA Group

'Anyone concerned about the future of their business should read this book. Hallam is extremely well read and has packed almost a decade of experience into his five years in agency life. His wisdom defies his youth. He brings clear thinking as a digital native and a member of Generation Z to the impact of social technologies on business. It will leave you wanting more.' - Stephen Waddington, Author of Brand Anarchy and editor of Share This

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Book Description Palgrave Macmillan. Hardcover. Condition: New. 192 pages. Dimensions: 9.2in. x 6.2in. x 0.8in.The Social Media Manifestois a handbook to enable leaders from across the whole business to understand how social technology can be incorporated into their business, with practical advice, case studies, and insights from global thought leaders. While social media marketing has been widely covered in various books, the application of social technology across wider business functions and its role within the whole business is still an emerging area for understanding. Hallam is uniquely placed to write this and to include case studies of companies he has worked with to provide insight into how a social business is successfully built. He argues that this is not just about technology or marketing, but about human insight, the way people work together, and the organizational culture. Case studies include: Google IBM News International Spotify Unilever This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Seller Inventory # 9781137271419

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Book Description Palgrave MacMillan, United Kingdom, 2013. Hardback. Condition: New. 2013 ed.. Language: English. Brand new Book. The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans. Seller Inventory # SPR9781137271419

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Book Description Palgrave MacMillan, United Kingdom, 2013. Hardback. Condition: New. 2013 ed.. Language: English. Brand new Book. The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans. Seller Inventory # SPR9781137271419

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