Principles of Marketology, Volume 1: Theory

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9781137383143: Principles of Marketology, Volume 1: Theory

In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.   

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"Marketology brings forth a new approach to teaching Marketing as a discipline. This is a textbook dedicated to marketing applications and recognizing marketing oriented business activities. In doing so the author takes advantage of a uniquely vast and diverse work experience. If you truly want to explode your business make this a must read. Remember, a pro is never out of school." Ali Dadpay, PhD, Associate Professor of Economics, College of Business, Clayton State University, USA

"Marketology is a newly coined jargon with a holistic view and innovative collection of all the market-related subjects as a comprehensive puzzle. This novel concept will absolutely set a unique business practice and philosophy. This will enable the business leaders and practitioners to manage the enterprises relying on market intelligence/insight; and also the business academicians to detect and welcome a new theoretical foundation to fully cover the matters of market in business world and terminate the identity crisis in marketing." Tahmores Hasangholipour, PhD, Full professor of business and marketing, and Dean of the Faculty of Management, University of Tehran, Iran   

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Book Description Palgrave Macmillan. Hardcover. Book Condition: New. Hardcover. 336 pages. Businesses today operate in a more complex, turbulent environment and face intense competition. In order to be successful they must understand and positively interact with their changing environment and market. In this book, Professor Aghazadeh introduces the concept of marketology as a method to assist businesses in making effective market-related decisions and provide superior value to their key stakeholders. The marketology is created by disseminating market insight throughout the organization, and considers business strategy, intelligence and performance management as comprehensive and diversified phenomena. Principles of Marketology, Volume 1: Theory concentrates on the theoretical aspect of marketology and explains its definition, origins, background, framework and components in an enterprise. This modern approach offers academics, MBA students, executives and businesses a new solution for understanding and managing their market and competition. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Bookseller Inventory # 9781137383143

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