Breaking Through, 2nd Edition: Implementing Disruptive Customer Centricity

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9781137395498: Breaking Through, 2nd Edition: Implementing Disruptive Customer Centricity
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Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don't know how to execute it or sell the processes internally.

This thoroughly revised edition of Breaking Through guides readers systematically through the ten breakthrough points of implementation, to explain how to execute a transformation to customer centricity, so that a company can engage continuously with its customers, making them allies and advocates with all the rewards that it brings. With updates on digital opportunities, social media, emerging markets (including Africa), and the social as well as financial impacts of customer centricity , this book successfully blends strategy with implementation and also features a range of innovative new and traditional business examples from across the globe. Easy to read, in-depth and full of practical advice, this is the essential step-by-step guide to implementing customer centricity to endure in the long-term.

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About the Author:

Sandra Vandermerwe is a best-selling author who has worked as a consultant alongside senior management and boards for a range of private public and NGO enterprises in the field of customer centric transformation more recently specializing in emerging market innovation. Her ideas and methodologies have been implemented widely by enterprises globally.

Her academic work is based on application driven research and collaboration with well-known thinkers and practitioners and has been published by leading academic journals. Her cases have won several awards two of which were cited in 2013 by the European Case Clearing House as among the top 40 best sellers in its 40 year history. Sandra has been a key note speaker at global conferences and at a variety of senior executive development programs at business schools around the globe.

From 1996 to 2006, she had a chair at Imperial College Business School, University of London in the UK and for a decade prior to that, was a Professor at IMD Lausanne Switzerland. Currently she is an Extraordinary Professor at Gordon Institute of Business Studies (GIBS), University of Pretoria, South Africa, an Associate Fellow at Imperial College Business School London an Adjunct Professor at European School of Management and Technology (ESMT) Germany and a Senior Associate with Deloitte Consulting.

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9781349484195: Breaking Through, 2nd Edition: Implementing Disruptive Customer Centricity

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Book Description Palgrave MacMillan, United Kingdom, 2014. Hardback. Condition: New. 2nd ed.. Language: English . Brand New Book. Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don t know how to execute it or sell the processes internally. This thoroughly revised edition of Breaking Through guides readers systematically through the ten breakthrough points of implementation, to explain how to execute a transformation to customer centricity, so that a company can engage continuously with its customers, making them allies and advocates with all the rewards that it brings. With updates on digital opportunities, social media, emerging markets (including Africa), and the social as well as financial impacts of customer centricity , this book successfully blends strategy with implementation and also features a range of innovative new and traditional business examples from across the globe. Easy to read, in-depth and full of practical advice, this is the essential step-by-step guide to implementing customer centricity to endure in the long-term. Seller Inventory # SPR9781137395498

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Book Description Palgrave MacMillan, United Kingdom, 2014. Hardback. Condition: New. 2nd ed.. Language: English . Brand New Book. Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don t know how to execute it or sell the processes internally. This thoroughly revised edition of Breaking Through guides readers systematically through the ten breakthrough points of implementation, to explain how to execute a transformation to customer centricity, so that a company can engage continuously with its customers, making them allies and advocates with all the rewards that it brings. With updates on digital opportunities, social media, emerging markets (including Africa), and the social as well as financial impacts of customer centricity , this book successfully blends strategy with implementation and also features a range of innovative new and traditional business examples from across the globe. Easy to read, in-depth and full of practical advice, this is the essential step-by-step guide to implementing customer centricity to endure in the long-term. Seller Inventory # SPR9781137395498

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Book Description Palgrave Macmillan. Hardcover. Condition: New. 310 pages. Dimensions: 9.4in. x 6.2in. x 1.0in.Customer centricity is fundamental to business success. Most executives appreciate the importance of customer focus yet have little idea of the steps to sell the processes internally, nor the skills to execute them. A thoroughly revised new edition on Breaking Through, with updates on digital opportunities, social media, emerging markets (including Africa); this is an essential guide to the processes needed to implement customer centricity. Structured to give readers the opportunity to go through each of the breakthrough points themselves, they are systematically brought through the why, what and how. Based on a strong methodology, yet presented in an easy to read style, this book explains how to execute change in the way a company engages with its customers, and to make it endure in the long-term. Using global examples of both new and traditional business, this is a broad appeal approach to the topic. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Seller Inventory # 9781137395498

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Book Description Palgrave Macmillan, 2014. Hardcover. Condition: Brand New. 2nd edition. 292 pages. 9.25x6.25x0.75 inches. In Stock. Seller Inventory # __1137395494

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