Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity

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9781137444295: Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity
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Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

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Anders Parment is Associate Professor/Strategy Consultant at Stockholm University's Business School, Sweden.

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"The Millennials are a light just beginning to shine in global societies, workplaces, marketplaces. They are rising in power and challenging organizations to serve them. Parment has done an extraordinary job of pulling together extant worldwide research to complement his own consultancy experiences to help us understand what makes Millennials tick...and what companies and societies must do to meet this emerging force in the world. Parment's seminal book is a must-read." - Charles D. Schewe, Professor, Isenberg School of Management, University of Massachusetts at Amherst, USA

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9781349495603: Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity

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Book Description Palgrave MacMillan, United Kingdom, 2014. Hardback. Condition: New. 2014 ed.. Language: English. Brand new Book. Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies. Seller Inventory # APC9781137444295

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Book Description Palgrave MacMillan, United Kingdom, 2014. Hardback. Condition: New. 2014 ed.. Language: English. Brand new Book. Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies. Seller Inventory # APC9781137444295

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Book Description Palgrave Macmillan. Hardcover. Condition: New. 224 pages. Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts. This book explores how they come about, what defines them, and what it means to society, institutions, and companies. Parment analyses hundreds of interviews with individuals from across the world, several focus groups, and a survey study with 4, 707 complete answers from summer 2013 (Germany, China, the U. S. and Sweden) to create a comprehensive analysis of what makes the generation of individuals born in the 1990s unique. This exciting new book is enlightening to employers, marketers, politicians, policy-makers, and other decision-makers looking to appeal to members of the 90s generation. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Seller Inventory # 9781137444295

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